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Sevin Rosen.

SEVIN ROSEN SEVIN ROSEN founding partner Ben Rosen on why small companies sometimes have a chance to succeed against large competitors: "Because all you have to do is do it better--not a little better, of course, a lot better. There's a saying in venture capital that 'slightly better is dangerous.' And it's a trap entrepreneurs often fall into, going with a product a bit better than what's out there. A product has to be substantially better to make the world change its ways." (Quoted in Inc. Magazine, 3/90)
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Title Annotation:founding partner Ben Rosen on small companies competing against large companies
Publication:Soft-Letter
Date:Apr 20, 1990
Words:89
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