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Browse Sevier, Robert A.

1-35 out of 35 article(s)
Title Type Date Words
Have college brands delivered on their promise: ten years after higher ed became enamored with "branding," a panel of university marketers talks about lessons learned. Discussion Sep 1, 2010 1813
Managing the experience: take control of marketing trends to deliver a superior 'customer experience.'. Apr 1, 2009 1955
Strategic differentiation: part one of a two-part column on institutional competition. Sep 1, 2008 1403
Marketing: the big questions answered: how to increase the effectiveness of your marketing spending. May 1, 2008 1610
Delivering on your brand experience: applying experience marketing in the real worm. Dec 1, 2007 1490
Brand as experience, experience as brand: keep customer experience management in mind in marketing communication efforts. Jul 1, 2007 1417
Using social networking to its fullest potential: learn how colleges and universities can benefit from using these communities in marketing efforts. May 1, 2007 1600
Yada Yada Nada? Before delving into the world of social networking as a way to promote a higher ed institution, consider the marketing implications. Mar 1, 2007 1404
Advancing the brand: university marketing pros give tips on how to build a brand strategy. Company overview Feb 1, 2007 2896
Is demography destiny? Despite what you may have thought, colleges and univerisities can control many of the variables that impact enrollment. Jan 1, 2007 1474
What will it take? A guide to laying the groundwork for an effective marketing strategy. Nov 1, 2006 1506
Moving a team forward: part four in a four-part series on strategies for building a highly effective senior team. Sep 1, 2006 1413
Dear CMO: a short letter from a college president to the school's chief marketing officer. Jul 1, 2006 1491
Dear Mr. President: a short letter from your chief marketing officer. May 1, 2006 1438
The art of reputation building: a handful of lessons on building a brand. Apr 1, 2006 2963
Think daringly, execute steadily: part three in a series on creating the effective marketing team. Mar 1, 2006 1553
Anatomy of a successful team: Part Two in a series on creating the effective marketing team. Jan 1, 2006 1549
Making the right choices: part one of a multipart series on strategies for building a highly effective senior team. Nov 1, 2005 1684
CMO at the cabinet table: effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing chief in place is essential. Sep 1, 2005 1478
How to build support for brand marketing: first, get the right people on the bus. Jun 1, 2005 1489
Marketing your distance ed program: from an expert on distance ed: what distance ed should be, and how you should be selling it. Aug 1, 2003 1524
Overcoming internal resistance to change: in many ways, the hallmark of a great leader is how well he or she manages change. (Marketing). Jul 1, 2003 1503
Fine-tuning your mission: your mission statement can put you right on top of your market--or make you irrelevant. (Marketing). Jun 1, 2003 1541
Marketing support for capital campaigns: get your story across with solid marketing strategy and tactics, but never forget the people. (Marketing). May 1, 2003 1965
In integration, the plan's the thing: working on an integrated marketing plan? Here's how you can increase its effectiveness. (Marketing). Apr 1, 2003 1475
From strategy to action: your goal is not the creation of a strategic plan, but of a guide to action. (Marketing). Feb 1, 2003 1516
Building the presidential brand: hard work, focus, and a carefully constructed game plan are the ticket. (Marketing). Jan 1, 2003 1528
Get Ink. Creating awareness is the first step in any successful marketing campaign. (Marketing). Dec 1, 2002 1695
Marketing your continuing ed program; continuing ed is hot, and expected to get hotter. How are you exploiting that? (Marketing). Nov 1, 2002 1673
Friends for life alumni programs serve the needs of your students--even if they graduated 50 years ago. (Marketing). Oct 1, 2002 1541
There's power in honor: honors programs and colleges are proliferating for good reason: They're benefiting students and IHE. (Marketing). Sep 1, 2002 1687
Uncompromising positions: re-imaging your school? First, find your position in the higher ed market. Then forge your image. (Marketing). Jul 1, 2002 1524
The power of internal marketing: why getting the right information to your institution's leaders is critical. (Marketing). May 1, 2002 1474
Fast, accurate, open: these are the essentials of your media relations strategy, in times of tragedy or trouble. Now for the details ... (Marketing). Apr 1, 2002 1282
The economics of marketing: in a poor economy, marketing should be a finely tuned resource allocation tool. (Marketing). Mar 1, 2002 1307

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