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Seurat Forms Alliance With Spherion to Turn Contact Centers Into Profit Centers; Alliance Integrates Seurat Suite(TM) Precision Marketing With Spherion Customer Development Solutions to Generate New Revenue Opportunities for Contact Center Clients.

BOULDER, Colo. -- BOULDER, Colo., Dec. 18 /PRNewswire/ -- Privately-held Seurat Company, the leader in Precision Marketing Outsourcing, today announced a strategic alliance with the Outsourcing Group of Spherion Corporation to transform contact centers from cost centers into revenue generators. Through the alliance, Seurat Suite(TM) will be offered as a key component of Spherion's customer development solutions, which help clients transform the call center from a transaction processing center to a customer development asset by aligning skilled customer service professionals and operational excellence with client business and marketing strategies.

Seurat Suite is Seurat's flagship portfolio of precision marketing services aimed at measurably increasing customer acquisition, wallet share and retention. Buttressing contact center efficiencies with the ability to quickly and effectively establish automated, integrated marketing and customer service capabilities, Seurat and Spherion together will provide clients with industry-leading outsourced business processes and technologies to maximize the lifetime value of customers. The combination of Seurat Suite services with Spherion's customer-centric operating methodologies and processes is the next step in helping companies realize the goal of turning contact centers into profit centers.

"Until now, the desire to turn contact centers into profit centers has been an elusive goal; regardless of how efficiently they are operated, they remain firmly as a line item expense on most companies' books," said Debashish Sinha, principal analyst at Gartner, Inc. "What the industry has continued to struggle with is a way to consolidate data and leverage the knowledge gained about customers to improve retention, increase satisfaction and boost cross-sell and up-sell opportunities through an integrated program that embraces sales, marketing and customer service."

The alliance between Seurat and Spherion will be enabled through an integration of Seurat's eVista(TM) technology platform with Spherion's contact center solution. eVista is the first integrated technology platform to automate and integrate the full range of customer marketing activities across every channel-contact centers, web sites, direct mail and e-mail-by providing a single view of the customer across all touch points.

"Seurat stands alone above the crowd in the way it integrates scientifically valid analytic processes with customer profile management to build ongoing interactive marketing campaigns," said Bill Parker, president of Spherion customer development solutions. "By leveraging this unique expertise in concert with our workforce management legacy of delivering the right people, who have the right professional service competencies, enabled by real-time performance support tools, we are helping clients build stronger customer relationships that can lead to new revenue opportunities through the customer contact center."

"Getting contact centers to contribute to top-line growth and overall margin improvements requires more than quality service; it also demands a combination of superior business processes with a quantum leap in how customer data is perceived, managed and acted upon," said Dan O'Keefe, senior vice president of Seurat Company. "Combining our respective strengths in this unique new offering allows Seurat and Spherion to bridge the gap between contact centers as cost centers and profit centers. Spherion's operational excellence combined with our precision marketing delivers a total solution for companies wanting the complete integration of data and processes across all customer touch points."

"Knowing where your core competencies are and being open to alliances and partnerships that complement your strengths is a fundamental business principle that Seurat and Spherion share," said Seurat's O'Keefe. "Together we will improve opportunities for existing clients, while opening new call center markets for both our companies in a $34.9 billion industry that leading analysts expect to nearly triple in size over the next four years."

About Seurat Company

Seurat Company specializes in Precision Marketing Outsourcing, which addresses a common, critical challenge facing many enterprises: How to quickly and effectively establish automated, integrated marketing and customer service capabilities that will maximize the lifetime value of new and existing customers. Through a unique, Internet-based business transformation outsourcing (BTO) model, Seurat offers benefits-based pricing tied directly to clients' top and bottom line business results. Its flagship service offering called Seurat Suite(TM) guarantees business results in the form of margin improvements, increased customer wallet share and yield, market penetration and cost management. Seurat currently serves more than 200 companies operating around the world, including Procter & Gamble, Wachovia, Bank One, Home Shopping Network, RE/MAX International, ConAgra Foods, and Black & Decker.

Seurat Suite services include Managed Analytics, Customer Profile Management, Campaign Testing and Management, eChannel Management, Dialogue Management, Dynamic Content Management, Contact Center Optimization, Creative Asset Management, and Marketing Measurement. Services may be purchased individually, in combination, or on a BTO basis. Seurat provides all of the technology, best practices, experts and infrastructure needed to conduct sophisticated and measurable marketing programs and customer interactions with reduced risk and limited fixed investments. .

About Spherion Corporation

Spherion Corporation provides recruitment, outsourcing and technology services. Founded in 1946, with operations in North America, Europe and Asia/Pacific, Spherion helps companies efficiently plan, acquire and optimize talent to improve their bottom line.

In outsourcing, Spherion assumes total accountability for critical customer-centric business processes, helping clients maximize business performance and increase profitability through customer development solutions, employment process solutions and administrative services. As a market leader in call center services, Spherion leverages a full range of customer development capabilities, including industry-specific pre-employment screening and assessment tools, specialized recruiting, staffing and training, integrated technology architecture, and best practice contact center operations. Spherion manages and operates customer contact centers both domestically and internationally for Fortune 1000 companies, handling more than one million contacts each week on behalf of clients. For more information, visit .

Seurat Suite and eVista are trademarks of Seurat Company. All other trademarks and trade names are the property of their respective holders.


CONTACT: Theresa Lina, Chief Marketing Officer of Seurat Company, +1-720-406-4100,; or Tim Beyers of Fleishman Hillard, +1-720-981-8818,, for Seurat Company

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Date:Dec 18, 2002
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