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Seurat Company Shares Winning Strategies for Profit Improvement; Precision Marketing White Paper Details New Approaches That Measurably Increase Revenues and Margins; Features Interviews, Case Studies of Business Transformation From Fortune 500 Firms.

BOULDER, Colo. -- Privately-held Seurat Company, the leader in Precision Marketing Outsourcing, today announced the immediate availability of a new white paper that describes winning strategies for uncovering high-margin revenue opportunities that may otherwise go untapped. Available at no charge and intended for CEOs, chief marketing officers, and other C-level executives, the white paper examines a sophisticated, new predictive modeling approach that substantially increases the accuracy and effectiveness of direct marketing programs and integrates them across all customer touchpoints. The white paper provides examples of major companies that have realized measurable results through the use of such techniques.

Based on a synthesis of interviews and experiences, collected over a three-year period with more than 90,000 individual respondents and including 200 businesses, the white paper details how leading companies are increasing their wallet share and improving customer acquisition and retention through Precision Marketing. In one case, a Fortune 500 retailer increased revenues by more than $60 million annually, within a three-year period, by more precisely targeting cross-sell/up-sell offers through its contact centers.

"This paper gives senior executives a jumpstart on more effective marketing that addresses their top priority: growing revenues and profits. They need to better know and better serve existing and prospective customers by giving them what they want, when they want it, in the manner they desire, and at the price they expect," said John Oltman, CEO of Seurat Company, and one of the authors of the white paper. "That's precision marketing. It sounds easy, but it's extremely difficult to execute well and requires very sophisticated technologies and techniques."

Companies wanting to properly execute Precision Marketing programs need to command an array of competencies including analytical capabilities, process innovation, and enabling technologies. The necessary elements include data warehouses, sophisticated analytics performed by statisticians and economists, and campaign management tools and experts, all of which must work together seamlessly and be integrated across marketing channels. However, most companies simply cannot justify the sizable, upfront and ongoing investments in infrastructure, systems integration, and people required to get it right. Furthermore, they cannot afford the risk of reorganizing brand and product groups around customer segments, which is necessary for effective Precision Marketing.

Seurat's Precision Marketing Outsourcing model responds to these needs by providing Fortune 500 companies with a "shared service" that crosses organizational boundaries and saves them significant time and money. Seurat Suite(TM) is a portfolio of Precision Marketing services that provide all of the infrastructure, processes, experts, technology and management tools a company needs. It reduces clients' risks by allowing them to quickly benefit from advanced Precision Marketing techniques, without the onus or expense of developing and maintaining an in-house capability.

The Seurat white paper, entitled "Precision Marketing: Optimizing Profitability from a CEO's Perspective," is free and now available for downloading at http://www.seurat.com/ .

About Seurat Company

Seurat Company specializes in Precision Marketing Outsourcing, which addresses a common, critical challenge facing many enterprises: How to quickly and effectively establish automated, integrated marketing and customer service capabilities that will maximize the lifetime value of new and existing customers. Through a unique, Internet-based business transformation outsourcing (BTO) model, Seurat offers benefits-based pricing tied directly to clients' top and bottom line business results. Its flagship service offering called Seurat Suite(TM) guarantees business results in the form of margin improvements, increased customer wallet share and yield, market penetration and cost management. Seurat currently serves more than 200 companies operating around the world, including Procter & Gamble, Wachovia, Bank One, Home Shopping Network, RE/MAX International, ConAgra Foods, Black & Decker, and CITGO.

Seurat Suite services include Managed Analytics, Customer Profile Management, Campaign Testing and Management, eChannel Management, Dialogue Management, Dynamic Content Management, Contact Center Optimization, Creative Asset Management, and Marketing Measurement. Services may be purchased individually, in combination, or on a BTO basis. Seurat provides all of the technology, best practices, experts and infrastructure needed to conduct sophisticated and measurable marketing programs and customer interactions with reduced risk and limited fixed investments. http://www.seurat.com/ .

Seurat Suite and eVista are trademarks of Seurat Company. All other trademarks and trade names are the property of their respective holders.

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CONTACT: Theresa Lina, Chief Marketing Officer of Seurat Company, +1-720-406-4199, theresa.lina@seurat.com; or Tim Beyers of Fleishman Hillard, +1-720-981-8818, beyerst@fleishman.com, for Seurat Company

Web site: http://www.seurat.com/
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Date:Dec 12, 2002
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