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Seurat Company Introduces Market's First Comprehensive Offering For Marketing Resource Management; Seurat Suite(TM) Guarantees Increases in Revenue and Profits From New and Existing Customers Through the Transformation Of Sales, Marketing, and Service Processes.

BOULDER, Colo. -- Privately-held Seurat Company today announced the general availability of Seurat Suite(TM), the market's first set of comprehensive, Internet-based services designed to measurably increase customer yield and improve the effectiveness of customer interactions throughout the enterprise. Provided through an Internet-enabled business transformation outsourcing (BTO) model, Seurat Suite is the flagship offering of Seurat Company, which announced a $25 million funding commitment earlier this month. The company specializes in Marketing Resource Management (MRM), which addresses a common, critical challenge facing many enterprises: how to quickly and effectively establish automated and integrated marketing and customer service capabilities that will maximize the lifetime value of new and existing customers. Seurat offers benefits-based pricing on Seurat Suite, tying service fees directly to clients' top and bottom line business results. Seurat currently serves more than 200 companies operating around the world, including Procter & Gamble, Avis, Bank One, Home Shopping Network, RE/MAX International, ConAgra Foods, Black & Decker, and CITGO.

Seurat Suite provides services for the entire customer lifecycle, from prospect identification through acquisition, cross-sell/up-sell, and retention. The Suite includes the following services: Managed Analytics, Customer Profile Management, Campaign Testing and Management, eChannel Management, Dialogue Management, Dynamic Content Management, Contact Center Optimization, Creative Asset Management, and Marketing Measurement. Seurat provides additional services that complement and support Seurat Suite, including marketing strategy and planning, marketing process innovation, CRM system implementation, interactive solutions, and managed applications.

"Companies are increasingly turning to outsourcing in order to increase service levels, focus on their core business, augment process-specific resources and access new technology and infrastructure," said Rebecca Scholl, senior analyst of business process outsourcing for Gartner Dataquest. "Business process outsourcing combines consulting services and ongoing management to help companies improve business performance and time to market." According to Gartner Group, the worldwide business process outsourcing market for sales, marketing and customer service will grow 14.1% annually to over $26 billion by 2005.

Unlike customer marketing software or mere consulting services, Seurat Suite provides a complete business transformation platform for conducting effective marketing programs and customer interactions, so clients don't have to build out or maintain an in-house capability. The platform includes infrastructure, processes, experts, technology and management tools. This reduces a client's risk and allows a company to implement programs very quickly with performance guarantees. For example, a large hardware manufacturing client saw customer database membership increase by 500%, enabling the company to build customer loyalty, strengthen relationships, and drive channel partners' retail sales. The Seurat-led integrated marketing program generated 500,000 sales leads in the first 12 months.

In the case of a major consumer packaged goods company with multiple brands, Seurat performs Customer Profile Management and Managed Analytics for 11 million consumers, two million of whom have given permission to be contacted by various brands within the company. The service provides a single view of the customer across brands; supports on/offline marketing and analysis; includes storage, elimination of duplicate records, and maintenance of consumer names/profiles collected via online or offline means across brands. Seurat also provides reporting and analysis of the data to track program effectiveness and return on investment. To date, the service has delivered more than $1.5 million in cost savings over what it would cost to perform the same activities in-house.

Another Seurat client who saw an early version of Contact Center Optimization services first hand is a large national retailer. Seurat transformed the company's sales, service, and order management system, created up-sell/cross-sell programs, and introduced loyalty programs. Seurat linked multiple telephone systems with legacy information systems and improved business rules and auto response mechanisms. Seurat also integrated all key legacy functions to a common desktop platform for contact center sales and service agents. As a result, Seurat increased the company's cross-sell/up- sell revenues by 10%, increased call center agent productivity by 30% and decreased average call handle time by 22%.

Through an external service like Seurat Suite, clients get all of the advantages of a shared services model and gain great speed to market, without the distractions of having to deal with disruptive internal change. For example, customer data in a company with several brands may exist in multiple databases throughout the company. This prevents it from being used to perform advanced analytics, execute one-to-one marketing programs, and conduct customer service interactions that increase cross-sell and up-sell across the brand portfolio. By the time a company evaluates alternatives, develops a strategy, implements software, a build-it-yourself approach could take two years or more. In contrast, Seurat Suite's platform and Internet-enabled BTO model allows a company to leap to best practices in a matter of months, for a set fee that is tied to business results. Seurat manages the company's customer data in a centralized place and can perform analytics, execute campaigns, and manage revenue-producing programs on behalf of various departments within the company. The client directs these initiatives and maintains full control and ownership of its customer data and marketing strategy.

"There's no denying it: CEOs are under the gun to demonstrate how their customer-facing processes are boosting revenue and profits," said John Oltman, CEO of Seurat Company. "This isn't going away, and the problem can't be solved with software or data warehouses. Instead, companies will look to providers who have the process and platform in place to help, and the willingness to put skin in the game. Through Seurat Suite, companies can quickly and effectively integrate marketing and customer service capabilities, thereby maximizing the lifetime value of each customer. And, more importantly, we really only win when our clients earn more."

The technology platform that supports Seurat Suite is composed of web-enabled Seurat software and industry-leading products, through partnerships with companies like Siebel, Kana, Oracle, Sun, and Microsoft. Proprietary Seurat assets include eVista(TM), a sophisticated customer data and campaign management tool; Dynamic Survey Engine(TM), which enables real-time, interactive customer promotions and research; VisionPort(R), which enables real-time management against integrated business and eBusiness metrics; and Open Content 2.0(TM), a flexible, user-friendly content management system. Seurat provides application and systems management services through its Suntone(SM) certified Managed Services offering, with a client service promise of Guaranteed Service Levels - No Excuses, No Exceptions(TM).

Seurat Suite is available immediately. Contact Seurat Company at 1-800-967-4404 or inquiry@seurat.com for further information.

About Seurat Company

Seurat Company specializes in Marketing Resource Management, which addresses a common, critical challenge facing many enterprises: How to quickly and effectively establish automated, integrated marketing and customer service capabilities that will maximize the lifetime value of new and existing customers. Through a unique, Internet-based business transformation outsourcing (BTO) model, Seurat offers benefits-based pricing tied directly to clients' top and bottom line business results. Its flagship service offering called Seurat Suite(TM) guarantees business results in the form of margin improvements, increased customer wallet share and yield, market penetration and cost management. Seurat currently serves more than 200 companies operating around the world, including Procter & Gamble, Avis, Bank One, Home Shopping Network, RE/MAX International, ConAgra Foods, Black & Decker, and CITGO.

Seurat Suite services include Managed Analytics, Customer Profile Management, Campaign Testing and Management, eChannel Management, Dialogue Management, Dynamic Content Management, Contact Center Optimization, Creative Asset Management, and Marketing Measurement. Services may be purchased individually, in combination, or on a BTO basis. Seurat provides all of the technology, best practices, experts and infrastructure needed to conduct sophisticated and measurable marketing programs and customer interactions with reduced risk and limited fixed investments. http://www.seurat.com/

VisionPort is a registered trademark of Seurat Company. Seurat Suite, Dynamic Survey Engine, eVista, Open Content and "Guaranteed Service Levels - No Excuses, No Exceptions" are trademarks of Seurat Company. SunTone is a trademark of Sun Microsystems, Inc. in the United States and other countries.

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Contact: Theresa Lina of Seurat Company, +1-720-406-4199, theresa.lina@seurat.com; or Tim Beyers, +1-720-981-8818, tbeyers@upstart.com, for Seurat Company

Website: http://www.seurat.com/
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