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Sesame Street Muppets to be Featured in a Sequel Trailer - A Brief History of the Movies - Made Exclusively for Loews Cineplex Entertainment.

NEW YORK, Nov. 19 /PRNewswire/ -- Children's Television Workshop announced today that the Sesame Street gang is back in a new movie trailer hosted by Cookie Monster which highlights some of the most memorable moments in cinematic history. Created exclusively by Children's Television Workshop for Loews Cineplex Entertainment's Loews, Cineplex Odeon, Sony, Magic Johnson and Star Theatres, the trailer will be featured on a select number of the theatre circuit's 2,000 U.S. screens on Friday, November 20 -- just in time for the family holiday season.

The Sesame Street Muppets, already known by more than 140 million viewers worldwide, first appeared in a delightful policy trailer in 1996 for Loews/Sony Theatres touting the do's and don'ts of movie conduct in a theater. In this sequel, the Sesame Street Muppets portray some of the cinema's most famous characters -- from silent film to musicals to special event extravaganzas.

In this two-minute trailer, Cookie Monster, Ernie, Elmo, Grover, Oscar, and other Sesame Street Muppets parody legends of the silver screen including Indiana Jones, the Marx brothers, Fred Astaire and Ginger Rogers, The American Western, and Jaws. "We had so much fun making the first policy trailer," said supervising producer Arlene Sherman, "we were thrilled to produce another one. After a brainstorming meeting with Loews, we all agreed that it would be wonderful to make a trailer about the joys of going to the movies.

"The response to our first Sesame Street trailer was so positive," said Mark Pascucci, Vice-President of Advertising & Publicity at Loews Cineplex United States, "we thought it would be great to continue entertain our audiences with the beloved Sesame Street Muppets."

The trailer was written by veteran Sesame Street writers Lou Berger, Judy Freudberg and Tony Geiss, was produced by Arlene Sherman, and was directed by Victor DiNapoli. Loews Cineplex Entertainment, formed by the merger of Sony/Loews Theatres and the Cineplex Odeon Corporation, is one of the world's largest motion picture exhibition companies, with 2900 screens in 450 locations in the U.S., Canada and Europe. Loews Cineplex Entertainment's divisions include Loews Cineplex United States, Cineplex Odeon Canada and Loews Cineplex International. Loews Cineplex Entertainment operates theatres under the Loews, Sony and Cineplex Odeon names. Additionally, Loews Cineplex Entertainment is a co-venture partner in Magic Johnson Theatres and Star Theatres of Michigan.

Children's Television Workshop (CTW) is a not-for-profit company using media to educate and delight children and families worldwide. Its expertise encompasses television, online, CD-ROM, print product licensing, publishing, film and community outreach. Best known as the creators of Sesame Street -- now in its 30th season on PBS -- CTW programming has been enjoyed in more the 140 counties, including 19 indigenous co-productions reflecting local languages, customs and educational needs. CTW and Nickelodeon recently announced NOGGIN, an educational cable network for children. CTW television titles: Big Bag, The New Ghostwriter Mysteries, Ghostwriter, CRO, Dragon Tales and Show and Tell Me (in development), 3-2-1 Contact, Square One TV, Encyclopedia and The Electric Company. CTW magazines: Sesame Street Magazine, Sesame Street Parents, Kid City, Contact Kids and Padres de Sesame Street. CTW online:
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Publication:PR Newswire
Geographic Code:1USA
Date:Nov 19, 1998
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