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Sesame Communications Recognized as Leaders in Search Engine Marketing for Orthodontists According to WebPosition Analytic Reports.

SEATTLE and NEW YORK, SEARCH ENGINE STRATEGIES CONFERENCE, March 1 /PRNewswire/ -- For the second year in a row, Sesame Communications has been recognized in a definitive search ranking study as the leading firm to achieve top search engine visibility for its clients in the orthodontic health care industry.

In a nationwide study utilizing WebPosition(R) 4 Professional software from WebTrends Inc., the search rankings of orthodontic practices in over 40 primary and secondary geographic markets across the nation were measured on 18 leading search engines. The results show unequivocally that web sites designed by Sesame Communications and Sesame Design as well as those using the Ortho Sesame(TM) online communications solution consistently rank higher in natural search visibility than leading industry competitors and, as a result, are more visible to consumers searching for orthodontic services online.

WebPosition was used to examine the visibility of web sites produced by five companies -- Sesame Communications, TeleVox, Officite, Solutions By Design and PBHS -- analyzing their natural search results on such search engines as A9, Ask Jeeves, Google, MSN, Yahoo!, AltaVista, Lycos and several others for the geographic market areas in which the orthodontic practices are located.

Results indicate that the sites designed by Sesame Communications achieved the highest overall visibility scores resulting in a Visibility Percentage more than 20% higher than its nearest competitor, and many times higher than the overall average.

-- Sesame web sites were the most visible sites in natural search listings with the highest natural Visibility Percentage representing more top ranked, #1 and more top 3 ranked web sites than any other Web design, production or marketing organization.

-- Following the trend among search engines to feature local businesses, WebPosition's analysis showed that when searchers used the most popular keywords combined with the location name of the city or town of the health care practice, those web sites optimized by Sesame Communications were in higher search positions that would be seen more often, by more people.

-- The WebPosition study measured search engine visibility for the most popular keyword search terms as designated by the industry-acclaimed WordTracker keyword research service. Search terms included [orthodontist] [orthodontic], [teeth], [find orthodontist], [family orthodontist], [braces], [invisalign], [smile], and [cosmetic].

"Search engines have replaced the yellow pages and other traditional forms of advertising, especially for those seeking a greater depth of information," said Frith Maier, CEO and founder of Sesame Communications. "We have placed a great deal of importance on helping the public connect with dental health providers when and where they are seeking out those services."

"As validated by WebPosition's market-leading SEO reports, Sesame Communications has set the industry-leading benchmark for orthodontists wanting to optimize their online business through search engine marketing," said Bob Garcia, Director of the WebPosition business at WebTrends, Inc. "By monitoring and optimizing their natural search positions using analytics and page optimization advice delivered by WebPosition software, they are able to improve their visibility, relevancy and positioning with the search engines and ultimately drive more highly qualified visitors to their sites."

For more information about Sesame Communications or its products please visit: http://www.sesamecommunications.com/.

For more information about WebPosition or WebTrends, please visit http://www.webposition.com/ or http://www.webtrends.com/.

CONTACT: Alison Cramer of Sesame Communications, +877-633-5193, or +1-206-575-3238, or fax, +1-206-575-7962

Web site: http://www.sesamecommunications.com/ http://www.webposition.com/ http://www.webtrends.com/
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Publication:PR Newswire
Date:Mar 1, 2006
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