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ServisFirst Bank earns endorsement from ABA.

BIRMINGHAM, Ala: ServisFirst Bank earns exclusive national endorsement from American Bankers Association (ABA) as the new agent credit card program for ABA.

Through the program, ABA members will be able to issue credit cards to their customers, both commercial and retail, with their bank's logo. The card program's implementation fee will be waived for ABA members. ServisFirst Bank won ABA's exclusive seal of approval based on its innovative product offerings, customer service and transparency on pricing.

ServisFirst Bank is a subsidiary of ServisFirst Bancshares, Inc. "This is a significant endorsement for ABA and our members," said ABA President and CEO Rob Nichols. "After a thorough due diligence process, which included extensive feedback from bankers, I am confident we found a best-in-class credit card program that will offer a great combination of value and performance for our members." ServisFirst Bank is a full-service correspondent provider and currently issues cards for more than 75 community banks, including banks that converted from other agent programs.

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Publication:Daily the Pak Banker (Lahore, Pakistan)
Date:Nov 29, 2018
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