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Serving the North since 1973.

Company offers one-stop shop for material handling, storage and packaging systems

If meeting Northern Ontario's equipment needs were limited to selling forklifts and skid steers, Equipment World Inc. probably would not have, been in business as long as it has been.

Since establishing operations in Thunder Bay almost 30 years ago, the company's philosophy has been the driving force behind delivering quality service beyond the simple basics.

Specializing in material handling, storage and packaging systems, Equipment World is a one-stop shop offering customers a full- service approach to provide them with the most efficient and effective answers to meet their needs.

According to Lyle Knudsen, Thunder Bay sales manager, it is this philosophy that established Equipment World as a progressive company right from the start. And its innovative-solution, focused approach, he says, is what continues to satisfy customers.

"We can take a totally new project and we can offer total turnkey solutions," says Knudsen.

When it comes to starting up a new business or reconfiguring a warehouse, for example, Equipment World representatives will consult with the client, deal with specifications on design of the new facility, produce the layout and design in conjunction with their planning teams and supply the products to complete the job.

"We can find the right solutions they need, and we can provide installation and follow up with training on the equipment," Knudsen says.

"A big part of our business is initial start-up, but our business is also conducive to downsizing and companies looking to create efficiencies."

Equipment World Inc. is a northwestern Ontario-based company. The company started in 1973 to provide a service that could offer local source specializing in material handling, storage and packaging systems. Equipment World Inc. has since expanded with branches in Sudbury, Sault Ste. Marie and Timmins, employing a total of 62 people.

"We felt that by having a specialty in terms of product, in order to create growth, we had to diversify geographically, and we didn't want to water down our specialization," Knudsen says.

Equipment World's clients are as varied as the services it offers.

"Because of the nature of our product, we actually service every single industry - institutional, industrial, retail," says Knudsen. "It's (the company's product) quite a large span, but all are inter-related."

Products include personnel lifts like articulating and telescoping booms, scissor lifts, shelving, cranes, dock equipment, dollies and partitions. Equipment World has also been a Toyota forklift dealer since 1976. The company reconditions, provides general repairs and contracts maintenance programs for all types of material-handling equipment, specializing in Toyota, Genie, Thomas, Blue Giant and Loadlifter.

For rental and lease needs, Equipment World has a complete range of forklifts, lift platforms, booms, levellers and skid steer products. The company also offers a full-service maintenance lease, which provides the customer the option to pay monthly for the lease and maintenance of the product.

A mechanical service department is also available, providing service from major overhauls to minor tune-ups. Equipment World offers 24-hour emergency callout response, fully equipped mobile service vans and in-shop service. It's all these services wrapped into one company that makes Equipment World innovative, says Knudsen.

"We have shared resources among every branch, and in every job we do we have employees that are specialists in their area," Knudsen says. "We identify loosely within the different divisions, but we don't draw lines. We have synergy."
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Article Details
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Title Annotation:Equipment World Ltd.
Author:Gianfelice, Lisa Di
Publication:Northern Ontario Business
Article Type:Brief Article
Geographic Code:1CONT
Date:Mar 1, 2001
Previous Article:Capitalizing on "unique" attributes.
Next Article:Equipment World's Thunder Bay branch.

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