Sertec driving success forward.
Automotive supplier Sertec is basking in the glow of Jaguar Land Rover's recovery from the recession - with its own major jobs and turnover boost.
The Coleshill-based pressworking firm, which relies on JLR for 70 per cent of its turnover, is set to create 100 new jobs over the next 18 months - and is aiming for a pounds 250 million turnover within five years.
The Sertec boom comes just three years after 170 job cuts, across the board wage reductions of 16 per cent, short-time working and job-sharing arrangements as the firm battled the worst effects of the recession.
Last year Sertec was honoured by Jaguar Land Rover with the top supplier award from around 1,200 suppliers worldwide after being one of only three shortlisted nominees alongside rivals from Romania and Spain.
The company is currently in the throes of its 50th anniversary celebrations after being started by founders Harry Mosedale and Ken Everitt as a traditional Birmingham metal-basher in the back streets of Aston.
Sertec group managing director Grant Adams said: "From humble beginnings we are now an pounds 85 million pound a year business employing more than 700 people across three Birmingham sites, a plant in Estonia and an office in China.
"We are a massive supplier to Jaguar Land Rover and their success is without doubt a massive influence on our business.
"We are very proud of being the largest independent pressworker in the country.
I genuinely believe that we can grow this business in the next five years to pounds 200 million to pounds 250 million.
"Since 2009 we have doubled our turnover. We reacted so quickly to the downturn. People took wage cuts of 16 per cent across the board, and we did short-time working and job sharing.
"We let a third of the workforce go, in the region of 170, here and some in Estonia.
The majority of people went from this site.
"We bought a company called Metalrax Automotive in Smethwick whilst at the depths of the recession, we turned to the entrepreneurial spirit of our founder Harry Mosedale.
"It gives you some idea of the confidence that we had in JLR that we wanted to go out and buy another business. Not once did I ever think that JLR were not going to come through.
"We have an excellent relationship with JLR and in 2010 we won the award for JLR's top supplier out of 1,200 worldwide.
That was one of the proudest moments in the company's history.
"We have got to be able to support JLR in terms of their volumes because if we do not, somebody else will."
Mr Adams said the company was aiming to grow its Tyseley operation. "We are taking people on at Tyseley - we are aiming to double in size.
"We will create 100 jobs in the next 18 months.
"Harry Mosedale is now 80 years old and he started this business with half a crown. It has always been a family business; we are still independent and still operating under the same values with which Harry started the company."
Sertec group managing director Grant Adams