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Serena Named to EContent 100 for Second Consecutive Year; Serena Collage Recognized as Best-in-Class Web Content Management Solution.

SAN MATEO, Calif. -- SERENA Software, Inc. (Nasdaq:SRNA), the largest company solely focused on managing change throughout the application lifecycle, today announced that it has been named to EContent magazine's fourth annual EContent 100 list, which recognizes the leaders in the digital content market. Serena's Web content management (WCM) product, Serena(R) Collage(R), is a cost-effective, enterprise-class solution that simplifies and speeds the process of keeping Web site content updated and accurate.

"The EContent 100 list provides our readers with the necessary information to discern which products are going to help them accomplish mission-critical tasks," said EContent editor Michelle Manafy. "We have selected Serena as an EContent 100 winner for the second consecutive year, because Collage has emerged as an affordable, popular WCM product that solves the challenge of keeping Internet, intranet and extranet content current."

Serena Collage enables organizations to get control of critical Web content within a matter of hours through sophisticated site import capabilities. Because Collage supports industry standards and a wide variety of platforms, IT departments can leverage their existing infrastructure and user expertise.

"Collage approaches the task of managing content in a unique way," said Nathan Rawlins, senior product marketing manager at Serena. "Instead of requiring expensive, time-consuming site rework, Collage is designed to take advantage of existing Web content and site infrastructure. This approach saves Collage customers time and money and frees organizations to focus on adding value to existing site content."

Editors and contributors from EContent magazine and Information Today select the EContent 100 based on an internal voting process which examines the breadth and depth of the industry. The award recognizes exceptional companies whose products are the foundation for the digital economy. The complete list is available in the December print issue of EContent and online at

About Serena Collage

Serena Collage offers award-winning, enterprise-class Web content management functionality without the cost and complexity normally associated with these systems. Using Collage, IT organizations can rapidly gain control of existing Web sites without requiring extensive modification to existing IT infrastructure. Collage makes it easy for anyone within an organization to participate in the content management process through intuitive user interfaces targeted at different user types. Users can create and edit content directly within the context of the Web site, through drag-and-drop content upload or through common desktop tools such as Macromedia(R) Dreamweaver(R) or Microsoft(R) Word.

About Serena

SERENA Software, Inc. is the world's largest company solely focused on managing change throughout the application lifecycle. For more than two decades, Serena has enabled companies to automate change to the applications that run their businesses. Serena's Application Framework for Enterprises (SAFE(TM)) is the unique next-generation framework for Application Lifecycle Management (ALM), providing cross-platform, cross-process and cross-organizational support across application lifecycle processes, regardless of platform. The SAFE approach helps streamline development, improve productivity and lower development costs, resulting in a highly efficient enterprise. Serena has more than 15,000 customer sites worldwide, including 49 of the Fortune 50. Serena is headquartered in San Mateo, California, and has offices in more than 20 countries. For more information, please visit

Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

Macromedia and Dreamweaver are registered trademarks of Macromedia, Inc. in the United States and/or other countries.

Serena is a registered trademark of SERENA Software, Inc. SAFE is a trademark of SERENA Software, Inc. Collage is a registered trademark of Merant Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners.

Copyright (C) 2004 SERENA Software, Inc. All Rights Reserved.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 20, 2004
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