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Sephora has added a new device in select stores that will take the guesswork out of finding a scent.

* Sephora has added a new device in select stores that will take the guesswork out of finding a scent. The Scentsa Fragrance Finder, developed especially for Sephora stores, is the brainchild of fragrance expert Jan Moran.

Utilizing touch-screen technology, the interactive wall-mounted screen helps users find detailed information on the latest fragrances, discover fragrances from the same fragrance family, view images, run videos or find thousands of reviews on a time-honored favorite from around the world. Scentsa, which enables shoppers to search by brand name, fragrance name, notes and best sellers, will be installed at Sephora locations in New York City, Chicago, Las Vegas, Orlando, Dallas, Atlanta, Honolulu, Burlington, MA, three locations in California, two in New Jersey and Washington, D.C. More info: www.scentsa.com

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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Aug 1, 2008
Words:127
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