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Sensis and White Horse Partner for Groundbreaking Study.

Research into how Hispanics use mobile when shopping to be shared at Hispanicize 2012

MIAMI -- Cross-cultural advertising agency Sensis teamed with digital agency White Horse to look at how Hispanics use their smartphones in retail settings. The results of the first phase of this study will be revealed this week at Hispanicize 2012.

Sensis and White Horse will release "Hispanic In-Store Mobile Experience: Social Shopping," a study breaking down how Hispanics shop combined with their use of smartphones and mobile devices in retail settings.

"Hispanics rarely, if ever shop alone," Sensis President Jose Villa said. "They also over-index in their use of social media and the Web, and much of that usage is through smartphones. This gives retailers an opportunity to craft unique experiences for their Hispanic customers. Hispanicize 2012 is the perfect place to share what we learned with our partners at White Horse."

Villa and Sensis Analytics Director Ramiro Padilla will present the findings April 12 in Miami at Hispanicize 2012. Hispanicize is the annual event for Latino trendsetters and newsmakers in social media, marketing, entertainment and innovation.

White Horse previously performed independent studies providing insight into "in-aisle" mobile experiences like comparison shopping, scanning, and product research. To take that research a step further, it enlisted the multicultural expertise of Sensis to take a focused look at Hispanics, the fastest growing segment of the U.S. population.

"The Hispanic market is significant, and since Hispanics are more likely to access the mobile Web than are general market mobile consumers, the opportunity for retail marketers is huge," White Horse Principal Jennifer Modarelli said. "Our report is designed to help those marketers more fully serve this audience by adapting mobile experiences to their in-store social shopping behavior."

"Hispanic In-Store Mobile Experience: Social Shopping," which includes statistics, insight, and marketing recommendations, will be available April 12 at

About White Horse

White Horse is a 32-year-old, woman-owned digital agency that designs and builds user-focused Web and mobile experiences. Our single-minded focus on gaining a deep understanding of the end-user experience, then aligning design, technical, and business processes, allows organizations and departments to meet user needs and create lasting value. Our forward-looking processes ensure the digital experiences we deliver will meet the demands of always changing technologies. Our services include digital strategy, user research, Web design, mobile design, social media strategy, technical integration, .NET Applications, user testing, Android, iPhone, and Windows 7 applications, and enterprise and open-source content management systems. For more information, visit

About Sensis

Sensis is a cross-cultural advertising agency using digital thinking to reach the multicultural mainstream. Founded in 1998, agency services include full spectrum campaigns, digital advertising, mobile, brand development, social media, website design, and application development. Focused on performance and measurement, Sensis was built from the ground up to address the fundamental changes taking place in the advertising world - the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social technology. Agency clients include United Healthcare, Medicare, the U.S. Army, and the U.S. Coast Guard Academy, For more information, visit
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Comment:Sensis and White Horse Partner for Groundbreaking Study.
Publication:Business Wire
Article Type:Report
Geographic Code:1U5FL
Date:Apr 10, 2012
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