Printer Friendly

Sensibill launches data insights tool.

Global Banking News-October 2, 2017--Sensibill launches data insights tool

(C)2017 ENPublishing - http://www.enpublishing.co.uk

Global Banking News - 02 October 2017

Sensibill has unveiled a new data insights tool, Pulse.

Pulse extends Sensibill's Receipts solution to map customers' purchases to psychographic traits. It is claimed to augment transaction and cardholder data with receipt data to create an end-to-end view of customers' spending behaviour.

The solution is intended to help financial institutions to refine their customer profiles.

Corey Gross, CEO and co-founder at Sensibill, said, 'Tech giants, like Amazon and Netflix, have set a new precedent for personalisation. Customers expect recommendations for services and products that are uniquely suited to their interests or needs. These expectations extend to their banks, too. It's critical then that banks move away from broad customer typologies if they want to deliver personalised experiences. Sensibill helps them break that mould.'

[Editorial queries for this story should be sent to gbn@enpublishing.co.uk]

((Distributed via M2 Communications - http://www.m2.com))

COPYRIGHT 2017 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2017 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Global Banking News (GBN)
Date:Oct 2, 2017
Words:167
Previous Article:Phillipines central bank shuts down bank.
Next Article:Geely to take control of Saxo Bank.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters