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SeniorPeopleMeet.com Introduces Free Online Magazine to Guide Single Seniors Through the World of Dating, Love and Relationships.

Number One Dating Site for Single Seniors Provides Editorial Content, Including Advice from SeniorPeopleMeet.com Relationship Expert Dr. Terri Orbuch

HOLLYWOOD, Calif. -- With about 85 million baby boomers in North America and approximately 30 percent of them single, there's a lot of prime-age dating going on -- and the most successful online dating site for single seniors is in a position to know all about it.

SeniorPeopleMeet.com, the nation's leading online dating site devoted to senior singles, has launched SeniorPeopleMeet.com Magazine (www.seniorpeoplemeet.com/magazine), a free online magazine designed to serve the particular needs of singles within that community -- enabling all senior singles to benefit from the latest dating tips, trends and topics that are unique to them.

A property of People Media, the top provider of targeted online dating communities, SeniorPeopleMeet.com Magazine joins a recently launched online magazine from sister site BlackPeopleMeet.com, which also ranks as the No. 1 online dating site for its category.

SeniorPeopleMeet.com Magazine, which is free and requires no membership, is filled with insightful advice and perspectives to help single seniors sail through the exciting and sometimes challenging world of dating, love and relationships.

The magazine is designed to deliver true online dating success stories, thought-provoking polls and feature articles -- to inspire, instruct, amuse and educate readers no matter where they may be in their love lives.

"In its position as the leading online dating site for baby boomers and other single seniors, SeniorPeopleMeet.com has its finger on the pulse of this active group of men and women, who comprise a great diversity of backgrounds and experiences yet are linked by a common interest in finding meaningful relationships," said Ron Worthy, Vice President, People Media.

"Today's senior singles may hope to meet someone special to share favorite activities like golf or tennis, as a travel companion or even as a new romantic partner or spouse," Worthy added. "We recognized the need to provide informative and entertaining content tailored specifically to these varied goals and motivations, and SeniorPeopleMeet.com Magazine has been crafted to do just that."

The magazine will be published online, with frequent updates to the content including the following:

* Feature articles focused on dating, love and relationships, and intimacy.

* Expert advice from Dr. Terri Orbuch, known as "The Love Doctor[R]." A professor, federally funded research scientist, and marriage and family therapist, Dr. Orbuch is a consultant to SeniorPeopleMeet.com, offering relationship guidance and perspective to its members. Readers will be invited to submit questions to Dr. Orbuch, with answers provided in the free magazine.

* Interviews with high profile experts, authors and personalities, ranging from dating coaches to career advisors. In the first issue, featured interviews include one with Annie Gleason, a midlife dating coach based in San Francisco whose passion is helping people find happiness and busting the myth that there are no high quality single men and women available.

* Interactive polls, inviting readers to share their opinion on a wide ranging and always changing roster of questions of interest to senior singles.

* Success stories of real couples who have met through SeniorPeopleMeet.com, offering inspiration and heartwarming anecdotes about their triumph in finding a meaningful relationship through the dating site.

"Too often, seniors think they've had their turn at love and it's too late to do it again, whether they're divorced, widowed or perhaps never met the right person at all," said Dr. Terri Orbuch, relationship consultant to SeniorPeopleMeet.com. "That's simply untrue, and online dating is probably the most effective way for seniors to meet a significantly large pool of potential partners, safely and inexpensively. I'm very happy to be part of SeniorPeopleMeet.com Magazine, which will be a regular source of advice and inspiration for seniors to reach out and give it a try."

Regular updates for SeniorPeopleMeet.com Magazine can be found through social media including SeniorPeopleMeet on Twitter, the SeniorPeopleMeet fan page on Facebook, YouTube and Flickr, among others.

SeniorPeopleMeet.com is the web's leading destination for senior singles seeking meaningful relationships. Launched in 2004, the site is the fastest-growing property within People Media's portfolio of niche dating communities. Monthly, SeniorPeopleMeet.com reaches two percent of the total online population of people over 50 in the United States with approximately half a million unique visitors and 50 million impressions. With subscriptions available as low as $9.95 per month, SeniorPeopleMeet.com is an inexpensive and effective way to meet a large group of desirable single seniors -- a place where members know that single people are there to meet other senior people.

About People Media, Inc.

People Media (www.PeopleMedia.com) is the No. 1 provider of targeted online dating communities for attractive singles seeking meaningful relationships. The company operates 27 individual web properties - including www.BlackPeopleMeet.com and www.SeniorPeopleMeet.com - reaching nearly 4 million unique users per month. Its portfolio includes six of the Top 50-ranked personals websites, as reported by comScore Media Metrix - more than any other company. People Media has been a past partner with the Steve Harvey Morning Show and exclusively powers multiple AOL Personals communities. People Media is a rapidly growing innovator in the online personals space, which is expected to reach $1.2 billion in worldwide revenues by 2009 (Jupiter Research). People Media is based in Hollywood, Calif., and is a unit of Match.com, an operating business of IAC (NASDAQ: IACI).

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 14-year history, Match.com has helped redefine the way people meet and fall in love. Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates some of the leading subscription-based online dating sites in 25 countries, in 8 languages and spanning five continents, as well as oversees its ongoing investment in Meetic. Match.com also powers online dating on MSN across Asia, Australia, the United States and Latin America. Match.com is an operating business of IAC (NASDAQ:IACI).
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Publication:Business Wire
Date:Mar 3, 2010
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