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Selling the Fountain of Youth.

Selling the Fountain of Youth

Arlene Weintraub

Basic Books

c/o Perseus Books Group

11 Cambridge Center, Cambridge, MA 02142

www.perseusbooksgroup.com

97804654017218, $25.95, www.basicbooks.com

Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old--And Made Billions comes from an author who spent more than ten years as a science reporter at BusinessWeek, and who examines the entire nature of anti-aging health care, from internet marketers behind the rise of acai berries to non-regulated compounds produced in pharmacies. Fads, trends, international marketing, and legitimate players as well are considered in a thorough investigation of the economic and cultural impact of anti-aging medicine which is key to health and social issues collections alike, as well as to many a general lending library.

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Title Annotation:Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old--And Made Billions
Publication:California Bookwatch
Article Type:Book review
Date:Nov 1, 2010
Words:131
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