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Select Comfort Signs Agreement With America Online; Christensen Promoted to Senior Vice President of e-commerce.

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 21, 1999--

Select Comfort Corporation (Nasdaq: AIRB) and announced that it has signed an agreement with America Online, Inc. (NYSE: AOL) to make Select comfort air beds available in Shop@AOL, the world's largest online shopping destination. Select Comfort is the only major mattress manufacturer offering its products through e-commerce. The company introduced online ordering at the company's website, selectcomfort.com, on May 1.

In other company news, Renee Christensen has been promoted from vice president to senior vice president of e-commerce at Select Comfort. "We've learned that consumers are eager to purchase our air beds, pillows and other bedding accessories online," said Christensen. "We expect e-commerce to be a significant growth area for Select Comfort, and an alliance with AOL gives us a presence with the premiere online shopping destination." The e-commerce division at Select Comfort has recently added several staff members, including a director of web technology and director of channel development.

Select Comfort air beds are available at Shop@AOL, Shop@AOL.com, Shop@Netscape, and Shop@Compuserve within the Home Furnishings area of the Home & Garden department.

"We're committed to offering our customers the best possible online shopping experience, " said Greg Shove, AOL vice president for interactive marketing. "Select Comfort is a real leader in the air bed category, and their great products, commitment to an easy, convenient online sales process and focus on customer service makes them a natural fit for our Shop@AOL online shopping destinations."

Founded in 1987, Select Comfort Corporation is the leader in air bed technology, holding 24 U.S. issued or pending patents for its products. The company designs, manufactures and markets a line of air beds with adjustable firmness, as well as foundations and sleep accessories. Select Comfort's products are sold through 320 retail stores located nationwide, including 32 leased departments in Bed Bath & Beyond stores, through its national direct marketing operations, and on the internet at www.selectcomfort.com.

Statements used in this press release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties, including but not limited to the company's ability to create product and brand name awareness, the level of consumer acceptance of the company's products, the performance of existing and new stores, the number and timing of new store openings and the ability to manage this expansion, the effectiveness and efficiency of the company's advertising and direct marketing programs, the company's ability to develop and market new products on a cost effective basis, economic trends, industry competition as well as other risks and uncertainties detailed from time to time in the company's public filings, including without limitation, it's Annual Report on Form 10-K and other periodic reports filed with the Securities and Exchange Commission. The company has no obligation to publicly update or revise any of the forward-looking statements that may be in this news release.
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Publication:Business Wire
Date:Oct 21, 1999
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