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NEW YORK--U.S. unit sales of Sega's Saturn video game system are fast approaching the 500,000 mark, according to company officials on a visit here last week. As early as the close of the company's fiscal year on March 31, they expect to reach the one million mark. "Nineteen ninety-five was still a 16-bit year, but watch how the next-generation systems take off in 1996," observed marketing manager Tim Dunley, referring to the Saturn and Sony's similar PlayStation, which has shipped more than 800,000 units to date.

Sega is proceeding with an Internet connection kit, already in use in commercial form in Japan, by year's end. Expected price in the U.S. is less than $200. Asked about the possibility of a price cut on Saturn, Dunley replied, "Significant pricing activity is expected on all systems" and Sega will have more to say on this and other subjects at the E3 trade show in May in Los Angeles.
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Title Annotation:Electronics Express: Communique; sales of Saturn video game system could reach one million by Mar 31, 1996
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Date:Mar 4, 1996
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