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Sega's greatest videogame promotion ever -- three hit arcade games free with Sega Saturn purchase at holiday time.

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Nov. 11, 1996--Sega of America Monday announced its plans for a special retail promotion this holiday buying season: for every Sega Saturn purchased, retailers will give the customer a special free "threepack" of software including "Daytona USA", "Virtua Fighter 2" and "Virtua Cop".

Sega's "threepack" will also include a mail-in bonus coupon worth $5 off one or $15 off two first or third-party Sega Saturn titles.

Sega's special offer will run from Nov. 18, 1996 through Dec. 31, 1996 or while supplies last.

The promotion is the cornerstone in Sega's fall marketing campaign for Sega Saturn, which includes the strongest software lineup in the industry, lower software pricing, and heavy trial opportunities for consumers.

"Sega's pulling out all the stops for this holiday," Ted Hoff, executive vice president, Sega of America, said.

"We have fantastic new software for all gamers with our new low prices between $19.99 and $59.99. Add to this our great `threepack' deal for new Sega Saturn owners, with some of our best-selling software ever, and you have the best holiday promotion in the industry," Hoff added.

Sega's holiday software lineup includes titles in every gaming category including: "Fighting Vipers", straight from the arcade machine which was one of the top grossing arcade games of 1996; "NiGHTS", called the "best 32-bit videogame yet" by Next Generation Magazine (July, 1996); "Sonic 3D Blast", Sonic the Hedgehog's first appearance on the Sega Saturn; and "World Series Baseball 2" the improved sequel to Sega's widely-acclaimed baseball title of 1995.

Sega has also increased trial opportunities for the consumer with more than 6,000 Sega Saturn demonstration units at retail outlets around the country.

"Our games are the best and the value this holiday for the Sega Saturn is unmatched by any system or any software," Hoff added.

Sega of America is the arm of Tokyo-based Sega Enterprises Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises Ltd. is a nearly $3.6 billion company recognized as the industry leader in interactive digital entertainment media, and is the only company that offers interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at http://www.sega.com.

NOTE TO EDITORS: For Sega's past press releases, go to http://www.businesswire.com/emk/267.htm

CONTACT: Manning, Selvage & Lee

Leasa Vignale, 213/782-6600

or

Sega of America

Dan Stevens, 415/802-3996
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Publication:Business Wire
Date:Nov 11, 1996
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