Printer Friendly

Seed funding round secured from original Scratchworks 2018 investors.

M2 EQUITYBITES-August 16, 2019-Seed funding round secured from original Scratchworks 2018 investors


Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced that it has received an additional round of funding after its successful pitch to the ScratchWorks FinTech accelerator founders during a live event at the invite-only Barron's Top Independent Advisors Summit in 2018, the company said.

ScratchWorks, founded by a group of top wealth management and investment firms to help discover and grow ideas in the FinTech space, is sponsored by Fidelity Clearing & Custody Solutions, the University of Colorado (CU) Leeds School of Business, and Barron's. Nominations for Season 3 will open in early fall 2019.

After the initial ScratchWorks investment of USD 100,000, Snappy Kraken maintained its growth trajectory and further enhanced its ability to provide advisors with a turnkey digital marketing solution. The ScratchWorks investors' continued interest resulted in a subsequent USD 3.5 million seed round investment. This round was led by ScratchWorks Co-founder Marty Bicknell, CEO and president of Mariner Wealth Advisors, and included the Bicknell Family Holding company and Flyover Capital, a venture capital firm.

Snappy Kraken is an autopilot marketing system that helps financial advisors deploy multi-step marketing campaigns with ease. By eliminating the complexities commonly associated with marketing automation, Snappy Kraken equips its users to publish campaigns with dozens of coordinated elements in just minutes. Landing pages, ads, social posts, email drip series and more are all personalized, launched, managed, and tracked from within a single dashboard. Campaigns are ready-made around five key growth drivers for financial advisors: lead generation, prospect nurturing, client engagement, workflow automation, and referral generation.

Snappy Kraken provides marketing automation, online advertising, and bold, unique marketing for financial advisors. Each automated campaign on the Snappy Kraken platform is focused on achieving specific and trackable goals that grow business. Snappy Kraken's members are granted exclusive rights to their own territory to ensure they never end up using the same marketing as their competition. All Snappy Kraken subscribers are assigned to a personal Success Specialist who helps them set up, manage, and optimize their use of the platform through monthly performance check-ins.

Snappy Kraken recently secured an investment at the FinTech exhibition that took place in March 2018 at Barron's Top Independent Advisor Summit; a prestigious judging panel was provided by ScratchWorks, a FinTech accelerator that connects tech startups with wealth management leaders to advance the digital transformation of the financial services industry. In a prior competition in 2016, Snappy Kraken took first place in the FinTech Startup Competition hosted by the XY Planning Network.

Snappy Kraken is led by industry veteran and advisor marketing leader Robert Sofia. Learn more about Snappy Kraken at

((Comments on this story may be sent to

COPYRIGHT 2019 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2019 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:M2 EquityBites (EQB)
Date:Aug 16, 2019
Previous Article:Tamarak Capital, Clear Home to double-down on growth.
Next Article:First International Bank of Israel Presents Second Quarter 2019 Results.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |