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Securian's ``Big Q'' Celebrates 125 Years in Financial Services.

ST. PAUL, Minn. -- They called it the "Big Q" because it's easier to say than quasquicentennial, but that's the only short cut Securian Financial Group took in staging its 125th birthday celebration.

To celebrate the Big Q milestone, Securian threw a big birthday party for its 2,200 employees at Securian Center, its downtown St. Paul campus. The company erected huge tents over the street, hung celebratory banners on the skywalk that connects its buildings, and hired a group of Beatles look-alikes to play vintage rock. Numerous booths offered various kinds of food on a stick (a Minnesota thing) and dignitaries made speeches. In keeping with its tradition of corporate citizenship, the "midway" games at the Big Q celebration - miniature golf and hockey slap shot - were United Way fundraisers. The event took place from 11:30 a.m. through 2 p.m., Friday, September 9.

"Taking time out to celebrate during the middle of the day may be a first, but after 125 years, we have a lot to celebrate," said Robert L. Senkler, chairman, president and CEO of Securian. "We have continued to grow and prosper, and we've literally been keeping our promises for 125 years.

"We also have a long history of community involvement," he added, "and to underscore that commitment, we're using today's celebration to kick off our 2005 United Way campaign."

Securian was founded at St. Paul on August 6, 1880 as The Bankers Association of Minnesota. The first life insurer in Minnesota, the Bankers Association originally operated on the assessment basis but in 1901 adopted the more modern mutual form and changed its name to Minnesota Mutual Life Insurance Company. Nearly 100 years later, in 1998, the company again changed its corporate structure, this time to a mutual holding company. At that time, the company also selected a new name, Securian Financial Group, Inc., which was officially introduced as its corporate identity in 2005.

Over the years, Securian pioneered innovative products -- including group life insurance plans, the first flexible life insurance policy and the mass marketing of mortgage life insurance -- and grew its life insurance in force from $136,000 in 1881 to $455 billion in 2005. Its product line grew commensurately to include a broad range of financial services including insurance, retirement plans and investments. Within the past decade, the company added broker-dealer and trust services and industry-leading web-based service platforms.

"We continue to be an organization that is committed to making our customers' lives better each and every day," Senkler said. "Our real success is measured in the benefits we pay. Over our history, we've never missed a policyholder dividend, and we've paid billions of dollars in benefits to people when they needed our help most."

Despite its growing national presence, Securian remained true to its St. Paul roots. The company started out in a one-room office at Third (now Kellogg Boulevard) and Jackson streets and moved six times, contributing significantly to downtown growth over the years with three large office construction projects. Today, Securian is the largest private property owner in downtown St. Paul, with a 1,000,000-square-foot state-of-the-art campus located only a few blocks from its birthplace.

Securian Financial Group ( affiliates include Minnesota Life Insurance Co., Advantus Capital Management, Allied Solutions, Securian Retirement Savings, Securian Financial Services, and Securian Trust.

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Publication:Business Wire
Date:Sep 9, 2005
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