Secrets of Electronic Commerce: A guide for small and medium-sized exporters. (Latest ITC Publications).
* Secrets of Electronic Commerce: A guide for small and
medium-sized exporters. 267 pages. Guide identifying SME issues and
constraints in regard to e-commerce, it explains how to develop an
e-commerce strategy and conduct online market research; outlines
marketing and online communication techniques; answers questions on
legal and financial issues; highlights characteristics of successful web
sites; deals with technical, policy-and country-specific issues; online
procurement; describes role of IC in providing assistance in e-commerce;
programmes and service: offered by other international bodies.
Appendices include model professional services agreement with web site
designers; text of UNECE (United Nations Economic Commission for Europe Electronic Commerce Agreement; includes questionnaire for the ITC survey
of SMEs and export development organizations on e-commerce on which the
guide has been based.