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Secrets of Electronic Commerce: A guide for small and medium-sized exporters. (Latest ITC Publications).

* Secrets of Electronic Commerce: A guide for small and medium-sized exporters. 267 pages. Guide identifying SME issues and constraints in regard to e-commerce, it explains how to develop an e-commerce strategy and conduct online market research; outlines marketing and online communication techniques; answers questions on legal and financial issues; highlights characteristics of successful web sites; deals with technical, policy-and country-specific issues; online procurement; describes role of IC in providing assistance in e-commerce; programmes and service: offered by other international bodies. Appendices include model professional services agreement with web site designers; text of UNECE (United Nations Economic Commission for Europe Electronic Commerce Agreement; includes questionnaire for the ITC survey of SMEs and export development organizations on e-commerce on which the guide has been based.
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Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:International Trade Forum
Article Type:Brief Article
Date:Jan 1, 2001
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