Seaweed bath takes green approach.
AUSTIN, Texas -- Bladderwrack, a large, brown seaweed rich in antioxidants and minerals, is a key component of the fecial care, body care and hair care products made by The Seaweed Bath Co.
Like other seaweeds, bladderwrack has water-binding properties that support healthy skin hydration and nourishment Bladderwrack also has dozens of vitamins, minerals and amino acids cherished by shoppers of better-for-you health and beauty aids, according to the company.
The company's products are part of an expansive collection of natural health and beauty items being featured by Target Corp., which has positioned itself as a destination for green beauty aids.
The Seaweed Bath Co. said that it sustainably hand-harvests certified organic seaweed off the coast of Maine, although bladderwrack seaweed is also encountered along the Atlantic coast from Ellesmere Island in the Canadian Arctic to North Carolina. The marine algae is then used in the company's proven effective formulas to naturally detoxify, replenish and protect the skin and hair of those who use its products.