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Sealord maps 500% rise in greenshell mussel sales.

Sealord Maps 500% Rise In Greenshell Mussel Sales

Sealord Products, Wellington, New Zealand, plans to increase its greenshell mussel exports 500% by 1994, thanks to expansion of its plant in Nelson to double processing capacity.

The $NZ 1 million ($US 574,000) expansion will enable Sealord to export $NZ 10 million ($US 5.74 million) by 1994, vs. the current $NZ 34 million ($US 19.52 million), according to Dr. Brian Rhoades, chief executive of the company.

New Zealand Fisheries Minister Doug Kidd, himself once a mussel farm owner, was on hand for commissioning of the expanded processing plant, which is being operated by Sealord's subsidiary, Southern Processors Ltd. (where John Hannah is manager).

Southern Processors receives raw greenshell mussels from a number of mussel farms in Pelorus Sound and Port Underwood at the northern tip of South Island. The new facilities at the plant include a bale store; cooking, opening and packing rooms, a spiral freezer and an additional cold store.

While looking over the operation, Kidd announced that a task force was being set up to review New Zealand's fisheries legislation, which he characterized as "a confusing and complex mess." Besides streamlining regulations, he said, he wants to "place more responsibility in the hands of the fishing industry, while still retaining a regulatory and monitoring role for the Crown."

PHOTO : New Zealand Fisheries Minister Doug Kidd confers with John Hannah, manager of Southern Processors Ltd., on occasion of commissioning of expanded mussel plant. Dr. Brian Rhodes, head of Sealord Products, gets ready to add his views.
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Title Annotation:Sealord Products
Publication:Quick Frozen Foods International
Article Type:Brief Article
Date:Oct 1, 1991
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