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Seagram's Pineapple Twisted Gin.

Seagram's Gin has introduced a new flavor to its portfolio of flavored Gins: Seagram's Pineapple Twisted Gin. The new flavor will launch in retail stores in June, joining Seagram's Gin Grape Twisted, Raspberry Twisted, Apple Twisted, Lime Twisted and Orange Misted Gin flavors. To support the 0 launch at retail, the brand will feature custom-designed POS materials as well as hosting sampling events (where legal) to generate trial in select accounts throughout the country. Seagram's Pineapple Twisted Gin (70 proof) will be available in 50 ml, 375 ml, 750 ml and 1.75 liter sizes and will retail for a suggested price of $11.99/750m1.

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Title Annotation:New Products & Packaging
Publication:Beverage Dynamics
Date:May 1, 2012
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