Printer Friendly

Screen grab.

Here's a taste of what's new at our web site, www.adamsbevgroup.com. Log on to read more.

On our blog, beer expert Stephen Beaumont wrote:

Let it be shouted from the rooftops: Diane Catanzaro from Norfolk, Va., is the 2007 Beerdrinker of the Year!

[ILLUSTRATION OMITTED]

What's that? You say you didn't even know there was such a crown? Well, frankly, welcome to the crowd.

Although it's hardly well celebrated, or even widely recognized, the Beer-drinker of the Year, or BDOY, contest has been run by the Denver, Colo.-based Wynkoop Brewing Company brewpub for 11 years. During that span, men and women from across the country have vied for the title, first by submitting "beer resumes," which include their experience in beer travel and advocacy, and a statement of their personal beer philosophy. The entries are then vetted and three finalists invited to Denver for the final competition. (Read the rest at http://onthehouse.typepad.com)

Seven Questions with Florian Kuplent, brewmaster, Anheuser-Busch

[ILLUSTRATION OMITTED]

Adams Beverage Group: What's the philosophy and approach you take when developing the new Anheuser-Busch seasonal brews?

Florian Kuplent: As brewers, we're always looking for ways to excite beer lovers and give them something new to try and share with their friends. We know adults want different drinks at different times and in different settings, and we work closely with our marketing department to identify new product concepts that will meet consumer needs.

Our seasonal beer program, which includes Jack's Pumpkin Spice Ale, Winter's Bourbon Cask Ale, Spring Heat Spiced Wheat and Beach Bum Blonde Ale, has been very successful because it provides beer drinkers with the variety they're looking for and keeps refreshing them with new offerings each season. Our inaugural year for the program began with draught-only beers, and because beer fans enjoyed them so much, we decided to also make them available in bottles during the second year.

In late 2006, we also brewed our tremendously popular sipping beers--Michelob Celebrate Vanilla Oak, Michelob Celebrate Chocolate and Budweiser Brew Masters' Private Reserve. Each beer was ideal for savoring and sharing with family and friends and they made great gifts for beer aficionados. (Read the rest at www.adamsbevgroup.com/7_questions_11.asp)
COPYRIGHT 2007 Bev-AL Communications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:CURRENTS
Publication:Cheers
Date:Apr 1, 2007
Words:372
Previous Article:Century Council launches underage drinking program.
Next Article:Mark your calendars.
Topics:


Related Articles
Creating the 'wow factor': Mack Burnett is redefining advertising and turning heads with his digital displays.
Screen grab.
Screen grab.
Stop PC screen grabbers.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters