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Scouting out breakfast.

Former Boy Scouts, Girl Scouts and Campfire Girls all remember the ecstasy of scary tales accompanied by the fun of making s'mores over the campfire. They also remember the resulting burnt tongues and sticky fingers.

Battle Creek, Mich.-based Kellogg Co. makes the s'mores experience a whole lot easier and safer with new Kellogg's Smorz cereal, made of rich chocolatey grahams and chocolate-swirled marshmallows. In fact, this delicious combination brings the flavor of chocolate, graham cracker and marshmallow indoors year-round.

"Families no longer need to wait for campfires and roasting sticks to enjoy the great taste of s'mores," says Jenny Enochson, director of marketing communications. "They can enjoy the taste they love and share camp stories anytime of the year with a bowl of Smorz cereal at the breakfast table."

Suggested retail price for a 10.5-oz. box is $2.84.

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Title Annotation:Rollout
Author:Toops, Diane
Publication:Food Processing
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 2003
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