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Scott and Jones create new category.

A unique range of fresh baking mixes set to shake up the home baking market. The fresh chilled baking mixes in a unique crumb format are the brainchild of Marianne Jones, Director of The Master Mix Baking Company, and have been brought to fruition with the expertise of food consultant Lewis Scott, former owner of Maynards Scotts food company.

Sold in the chiller cabinet, the baking mixes contain the kinds of fresh, good quality ingredients consumers would choose themselves if baking from scratch, such as flour, butter, sugar and spice. That is why they produce a genuine delicious homemade result.

"I spotted a gap between what consumers want and what was available, but although I understand marketing I was utterly clueless about how the food industry operates." says Marianne,

"I recommend any would-be food entrepreneur to enlist the help of an expert like Lewis at the outset. If I hadn't had his advice I'm sure the products would never have made it to the shelves."

This major innovation is licensed and brought to market exclusively by Sainsbury's, who immediately understood that the products would create, an exciting new premium fresh chilled baking mix category.

Three products have launched under Sainsbury's own label. These are Sainsbury's Fresh Crumble, Sainsbury's Fresh Cake Mix and Sainsburv's Fresh Muffin Mix and they are on sale in the chiller cabinet.

Contact Master Mix Baking Co. on tel 07798 878139 or visit
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Title Annotation:New Products
Comment:Scott and Jones create new category.(New Products)
Publication:Food Trade Review
Date:Sep 1, 2011
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