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Scoopshot, Newzulu join forces to market citizen journalism.


Global crowd-sourced media platform and live-streaming company Newzulu and mobile photo and video crowdsourcing service Scoopshot said they have partnered to collect and market citizen generated content and offer untapped revenue opportunities to brands and publishers around the world.

The announcement brings together all forms of user generated content (photography, videography, live video streaming and copyrighting), providing more than 800,000 citizen journalists with a platform to capture, syndicate, monetize and market their content to over 7,000 media outlets worldwide. The strategic partnership demonstrates the potential for citizen journalist content to be used by brands and traditional publishers, by making it readily accessible to content editors around the world in real time.

The partnership enables Newzulu to expand its client offering on an integrated basis with Scoopshot products and services, with collaboration between the companies to approach Newzulu's existing news agency partners and clients, on a revenue share basis. Newzulu's partners and clients will also have access to Scoopshot's in-image ad network (IAN), which offers publishers incremental revenue by embedding photos with integrated advertising. Scoopshot will integrate the Newzulu Live crowd-sourced live video streaming and news feed functionalities in the mobile applications of its 600,000 registered contributors.

The global partnership will focus on the media markets in the USA & Canada, UK, Europe, Australia & New Zealand, Hong Kong, India, Japan and South Africa.

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Publication:Internet Business News
Date:Mar 31, 2015
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