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Scientific American Launches New Mobile Web Presence.

NEW YORK -- Scientific American, one of the world's most enduring and revered science and technology magazines, has announced the launch of a new mobile internet site. Beginning today, anyone with a web-enabled mobile device can access Scientific American Mobile for free news and additional interactive features customized to their specific device.

Scientific American Mobile product features include:

* Daily news in science, technology, space, health, mind, nature, biology and more

* Daily trivia questions for added interactivity

* Links to related articles on each article page

* Easy-to-use article and channel navigation

* Associated article graphics, and

* A listing of the current newsstand issue

"The launch of our mobile service is part of a broader brand strategy by our publication to offer new technology offerings to our loyal readership," said Mina Lux, Managing Director/VP of Online, Scientific American. "Our new mobile service will allow our readers to easily access our content and the latest breaking science news on-the-go, giving science fans more options to access information from Scientific American, which already include the Web site, blogs, podcasts, RSS feeds and the print edition."

Scientific American Mobile was created by MindMatics, a leading mobile services company, which has also launched mobile destinations for multiple Sony Pictures DVD releases, QPower Motor Oil, and a number of pharmaceutical companies.

"Scientific American is a forward-thinking organization that recognizes the importance of developing a mobile strategy," said Hans Henkes, General Manager of MindMatics LLC. "MindMatics is very pleased to partner with Scientific American to extend the reach of their brand with this innovative new service."

Scientific American will promote its new mobile destination through a multi-platform marketing campaign employing tactics such as: paid search, podcast and RSS ads, subscriber emails, online ads and print ads in the publication.

About Scientific American

Scientific (, which debuted in 1996, has grown into a dynamic online resource that provides coverage of the latest in science and technology as well as health news articles from current and past issues, podcasts, website exclusives, daily science news, blogs and weekly polls. It has become a leading online science, health and technology destination with more than 1,700,000 visitors per month.

For more than 162 years, Scientific American, one of the world's most enduring and revered science and technology magazines, has chronicled for its readers major and technology innovations and discoveries using expert accounts and assorted journalistic features. The magazine publishes 15 foreign language editions with a total circulation of more than 1,000,000 worldwide.

About MindMatics

MindMatics is the world's most experienced mobile marketing and services company, enabling clients to effectively reach and interact with consumers anytime, anywhere. From entertainment companies to retailers to mobile carriers, MindMatics helps world-class brands generate the greatest value from their mobile marketing initiatives. The company's clients include NBC Universal, Boost Mobile, Universal McCann, Sony Pictures, McDonald's and Porsche. The MindMatics team consists of more than 160 professionals in six offices around the globe.
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Publication:Business Wire
Date:Aug 7, 2007
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