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Schooled in business.

B.E. rolls out entrepreneurial lesson plans

BLACK ENTERPRISE is spreading entrepreneurial knowledge to young people. Its newest publications--KidpreneursNews, created to teach entrepreneurship to children ages eight to 12, and BLACK ENTERPRISE For Teens, designed to inspire 13- to 18-year-olds toward educational, entrepreneurial and financial success--will hit classroom desks across the country beginning this September for the 1999-2000 academic year.

Published six times a year, between September and June, KidpreneursNews an d B.E. For Teens will be provided to educators along with a teacher's supplement outlining relevant activities and resources to reinforce learning. KidpreneursNews focuses on business and economic issues with some emphasis on history and math as they relate to entrepreneurs and business ownership. Also, each article contains a working glossary to aid vocabulary building and uses age-appropriate illustrations and puzzles to make the learning experience fun. B.E. For Teens offers profiles of accomplished young people and celebrities and fun resources for teens.

"These publications will not depart from the mission and philosophy of BLACK ENTERPRISE. Our youth newsletters use relevant examples to demonstrate the entrepreneurial spirit and to explore various economic concepts," says John C. Graves, president of Black Enterprise Unlimited.

But the publications are only part of the overall package designed to teach children the fundamentals of business ownership and life skills.

"Our goal is to disseminate this information to as many children as we can via school systems nationwide," says Melvin Crenshaw, Kidpreneurs program manager.

To extend the benefits of the program to even more kids year-round, the newsletters are also being introduced into households via two clubs. The Kidpreneurs and Teenpreneurs Clubs, which are being launched this month, offer members access to premium items and discounts on future products.

"In order to teach kids about financial independence through economic empowerment, we have to engage them on their level--with fun exercises and products that appeal to them," says Crenshaw. Appealing to young people may be a fickle notion, but a newly appointed advisory board consisting of renowned educators, successful entrepreneurs and youth from both age groups will ensure that KidpreneursNews and B.E. For Teens keep up with changing trends among adolescents and kids. Young people are also encouraged to write in and share their stories of personal accomplishment as citizens, entrepreneurs and students.

To inquire about club membership or subscription rates, please call 877-KID-PREN (877-543-7736). To learn more about the Kidpreneurs Program or to view a sample of the newsletters, visit Kidpreneurs online at
COPYRIGHT 1999 Earl G. Graves Publishing Co., Inc.
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Title Annotation:publication "KidpreneursNews" teaches children about business
Author:Smith, Dorett
Publication:Black Enterprise
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 1999
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