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Schne-Frost launches makeover of frozen potato product range.

Schne-Frost of Loningen (Fax: 49-5432-9481-19), a long established German frozen potato processor, recently relaunched its product line.

With it came a new logo, a new package design and a new three-part assortment concept: Mini-Style, Gourmet Style and Classic Style. There was also the debut of rosemary potatoes.

The firm's managing director, Ernst-Rainer Schnetkamp, said the innovations have met with "a very good resonance ... with important wholesalers and interested new customers ..."

Schne-Frost will continue, as before, to focus on serving primarily catering outlets and home delivery firms, rather than supermarket retailers. But its new modulated packaging nevertheless features pictures of the product within, and sports a distinctive blue and white logo which champions the brand name.

With the trendy Mini-Style assortment the company says that an entirely new finger food concept has been brought to the market. Its crisp Mini Kase-Rasplers combine cheese with grated potatoes, while Mini Frischkase Chili Sticks features grated potatoes with cream cheese.

The Gourmet Style line fits in nicely with the company's campaign to offer quality potato products to discriminating consumers. One product is the Ristini Broccoli-Schinken, a sort of potato pancake "baguette" with a spread of broccoli and ham. The Schne-Frost assortment also includes crisp potato pancake pockets with such fillings as Feta-Olive and Tomato-Mozzarella.

The Classic Style segment includes the firm's well-known cut potato products, which include french fries and wedges.
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Title Annotation:Potato Business Update
Comment:Schne-Frost launches makeover of frozen potato product range.(Potato Business Update)
Publication:Quick Frozen Foods International
Article Type:Brief Article
Geographic Code:4EUGE
Date:Jan 1, 2005
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