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Schmidt Brothers.

After a full year at retail the Schmidt Brothers cutlery brand has gained momentum. Ma result, its booth at last month's International Home + Housewares Show was "mobbed," according to Rick Lapine, executive vice president of Hudson Home Group, the company that licenses the name and produces the product.

The show was all about store expansion, according to Lapine, it will now sell at 1,000 doors, he said. Retailers were attracted to its existing Titan and bonded teak lines, as well as the new Carbon 6 collection, above, of one-piece high carbon-steel blades with a black finish, and a new Damascus series comprised of 67 layers of VG20 steel.

The Damascus collection of four key knives (chef, santoku, parer and simple utility) has an "ubercool" walnut handle, said Lapine, with four brass rivets and comes packaged in a solid acrylic block with a magnetic closure. With prices roughly 30 percent lower than many other big-name brands, Lapine said, it considers itself as an affordable alternative in cutlery
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Title Annotation:housewares
Publication:HFN Home Furnishings News
Article Type:Brief article
Geographic Code:1USA
Date:Apr 1, 2013
Words:167
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