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Schematic Names Paul Chambers as Executive Creative Director of Firm's New York Office.

New Exec Brings Multi-Industry Expertise Leading Creative for World's Largest Brands

NEW YORK -- Schematic, a WPP company, announced today it has named Paul Chambers as executive creative director of the firm's New York office. Chambers joins Schematic with a broad digital background leading global creative for brands including Intel, ExxonMobil, Diageo, Nikon, Johnson & Johnson and Microsoft. In this newly created position, he will be responsible for guiding clients' overarching creative strategy and will play a key role in developing breakthrough digital experiences that engage consumers and drive growth for Schematic's Fortune 1000 clients.

Prior to Schematic, Chambers served as group creative director at the New York office of Tribal DDB Worldwide where he led digital creative efforts for the firm's global clients. Earlier, he served as creative director at MRM Worldwide and has held senior positions at Deutsch, Inc. and Zentropy Partners. His work has been featured in outlets including AdWeek, Advertising Age, The New York Times and Creativity and encompasses initiatives across the interactive spectrum in areas such as mobile, social networking, e-commerce, iPhone apps and in-videogame advertising. Chambers received his BFA in fine art from Cardiff University and his MFA in fine art from Ohio State University.

"During the course of his career, Paul has demonstrated a superlative ability to develop the type of engaging creative programs that fuel successful global marketing and we are pleased to welcome him to Schematic," said Trevor Kaufman, CEO of Schematic. "Creative talent is integral to our mission of delivering exceptional client outcomes and with Paul we gain a strong creative vision and the ability to implement it across the full range of digital marketing platforms."

"Schematic encourages clients and people to think differently about marketing by taking an innovative, consumer-focused approach that helps brands forge enduring bonds with their customers," said Chambers. "There's a great mix of creativity and tech sophistication fueling the firm's work and I am excited to build on the agency's heritage of pioneering new models and vehicles to help brands attract and retain their key audiences."

About Schematic

Schematic, a WPP company, creates powerful interactive experiences for the world's largest brands. Servicing Fortune 1000 companies including Target, Nokia, Comcast, NBC, Dell, and Microsoft, the firm develops user-focused digital marketing and innovation solutions that help clients build brands and delight customers across channels. Recognized by both Advertising Age and AdWeek as one of the industry's most innovative firms, Schematic is headquartered in New York. For more information, please visit http://www.schematic.com.
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Publication:Business Wire
Geographic Code:1U2NY
Date:Aug 11, 2010
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