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Schaefer Advertising Constructs Brand Campaign for New Partners Supply Depot and Rental One.

Fort Worth, TX, April 18, 2012 --( Recently, Schaefer Advertising Co. was selected by Supply Depot and Rental One to develop a new brand campaign and sales promotion strategy. Supply Depot and Rental One are Dallas-Fort Worth's leaders in concrete supply and construction equipment rental.

Supply Depot and Rental One adhere to core company values that include a relentless customer-focused approach, honesty and integrity, safety, dependability and teamwork. The challenge for Schaefer was to express the values, expertise and knowledge in one campaign.

“This industry has traditionally been conservative when it comes to marketing. Rental One and Supply Depot saw this as an opportunity to step up their game. They allowed us to push the envelope a bit and it's resulted in a great partnership and striking initial campaign,” said Ken Schaefer, president.

The print campaign, running in industry publications, features Supply Depot and Rental One's new tag line, “We get it. And we've got it.”

“We really like the work Schaefer produced. They were dead on with company goals and principles and it translated into the creative. In fact, we like the campaign so much that we immediately began incorporating it into all of our marketing efforts,” said Mike O'Neal, President of Supply Depot and Rental One.

Previously the owners of A1 Rental, the O'Neal family sold the company to NationsRent, American entrepreneur Wayne Huizanga was a major stockholder of the company. Desiring to leverage his experience and expertise O'Neal opened Supply Depot in 2002 and followed with Rental One in 2004.

About Supply Depot

Supply Depot is a DFW-based construction and concrete product and equipment supplier. With locations in Fort Worth and Arlington, Supply Depot provides expert advice and supplies for small and large construction jobs specializing in concrete accessories and decorative concrete.

About Rental One

With over 50 years of rental experience, Rental One is a North Texas based construction equipment rental company. Rental One has a broad inventory and carries equipment that many competitors do not at six locations in Fort Worth, Mansfield, S. Dallas, Granbury, Denton and Arlington.

About Schaefer Advertising Co.

Schaefer Advertising Co. is a carefully crafted team of diverse thinkers and doers that lead advertising, marketing and public relations services for a range of handpicked clients. Schaefer People are rich in grit, wisdom and passion and we take a resourceful, collaborative approach to grow our clients' businesses. The proof is in the fact that our clients tend to stick around. Schaefer Advertising serves up expertise in healthcare, supply chain/transportation/logistics, travel and tourism, multi-location/franchise and food, beverage and entertainment. Crave more? See

Contact Information:

Schaefer Advertising Co.

Kristin Moreno

817.226.4332 ext. 241

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Geographic Code:1U7TX
Date:Apr 18, 2012
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