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Scented packaging.

A marketing concept launched by Eastman Chemical (Kingsport, Tenn.) uses the company's Glass Polymer specialty copolyester to deliver encapsulated fragrances in packaging for the cosmetics and personal-care markets. Called Chocolatine, the packaging features a clear injection-blow-molded jar containing a scented cream with chocolate, vanilla, and orange fragrances; it includes a cap that encapsulates and diffuses a perfumed scent matching the cream contents.

Not yet commercially available, Chocolatine showcases technologies from three collaborators in addition to Eastman: Rotuba Extruders of Linden, N.J., whose Auracell natural polymer disperses complex fragrances through the jar lid (Auracell uses Eastman's Tenite cellulose derived from softwood tree pulp); Eurofragrance of Spain, who developed the fragrance; and EJ Pack of South Korea, who injection-blow-molded the Chocolatine jar. Eastman's Glass Polymer provides clarity at dense wall thickness, and adds impact and chemical resistance. The injection-blow-molding process permits complex designs not feasible with simple injection molding.

Eastman Chemical Co.; www.eastman.com.
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Title Annotation:Eastman Chemical Co. uses new packaging called Chocolatine
Author:Molinaro, Hope
Publication:Plastics Engineering
Date:Oct 1, 2006
Words:154
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