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Save the planet, buy furniture.

Environmentally conscious architect William McDonough launched a voluntary certification program in June, offering products like furniture, carpets and fabric a seal of approval for being eco-friendly.

The program, Cradle to Cradle, will award logos to products meeting environmental and human health criteria. Through his company, McDonough Braungart Design Chemistry, products and their ingredients, as well as their capacity to be recycled or safely composted will be evaluated. Certification of finished products requires companies to measure the quantity and quality of energy use, quantity of water use, quality of water effluent and workplace ethics associated with manufacturing.

McDonough co-authored "Cradle to Cradle," an eco-design book, with colleague and German chemist Michael Braungart in 2002.
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Title Annotation:ecotalk
Publication:Journal of Property Management
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2005
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