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Sauder, Bush get best-buy ratings.

Entertainment centers from Sauder Wood-working and Bush Industries, the number-one and number-three largest domestic manufacturers of ready-to-assemble furniture, have each received a "best-buy" rating in the March 1996 issue of Consumer Reports, done by an independent evaluation group.

Model 3358, an entertainment center in the Sugar Creek collection from Sauder, based in Archbold, Ohio, was praised by Consumer Reports for its "faultless instructions and easy assembly." The magazine found the entertainment center to be "very good overall..."

The Visions 7910 from Jamestown, N.Y.-based Bush Industries was described as "one of the easiest to assemble: pieces fit together precisely. Dedicated shelves for CDs and video tapes at the side, which increases clearance needed for unit. Superior quality at a modest price make this a CR Best buy."

Despite the best-buy ratings each entertainment center received, the finish of each piece of furniture was "permanently damaged" when Consumer Reports intentionally spilled wine on it.

David Messinger, senior vice president of sales and marketing for Bush, said he was "quite surprised" the wine spill had permanently stained the finish of the furniture.

However, Messinger was very pleased with the best-buy rating. "It reinforces our position in the marketplace and focuses on our product," he said.

Messinger noted, "This independent endorsement and rating of our products, especially by a highly respected independent consumer organization such as Consumer Reports, really establishes Bush as the number-one-producer in the ready-to-assemble category."

Kevin Sauder, vice president of sales and marketing for Sauder Woodworking, while happy about receiving a best-buy rating, was hopeful that Consumer Reports would conduct another RTA study in the future. "Most of the things that Consumer Reports got on us for had already been corrected by the time the article appeared," Sauder pointed out.

Specifically, Sauder explained, the company's new products feature enhancements such as a Twist-Lock fastening system, DuraGuard finishes and slide-on moldings, which reduce assembly time.

"All in all, Consumer Reports rated Sauder pretty high overall. And, while it was a decent study, next time I'd like to see them evaluate more products from other players, including a few more low-end items from Bush," Sauder noted.

Consumer Reports evaluated RTA furniture from such manufacturers as Whittier, O'Sullivan, Ridgewood, Armstrong and Doxey. While many of these products received favorable evaluations, only Sauder and Bush received best-buy ratings.
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Title Annotation:entertainment centers from Sauder Woodworking, Bush Industries
Author:Allegrezza, Ray
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Mar 4, 1996
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