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Sara Lee debuts Good Origin in U.S.

Sara Lee Foodservice recently introduced Good Origin sustainable coffee to the U.S. market.

"The introduction of Good Origin builds on our winning European formula and helps us incorporate sustainability as part of a viable business strategy for coffee producers," said Mike DePriest, senior brand manager of Sara Lee Foodservice. "Taking a comprehensive approach to sustainability through our partnership with Utz Certified Good Inside makes good business sense for both our customers and our company. It provides consumers with great tasting coffee that they know has been produced responsibly--by balancing people, planet and profit," said DePriest.

Sara Lee has previously introduced its Good Origin brand in countries such as the Netherlands, the UK and Denmark, where consumer demand for sustainable coffee is growing rapidly. The new, Utz Certified Good Inside coffee is available in three varieties under the Good Origin Premium label (Moyobamba Peru, Terrenos Gemelos and Copita Madura Decaf) and three varieties under the Good Origin Gourmet label (Pluma de Oaxaca, Tres Joyas and Copa Oscura Decaf). Each variety is packed in a NaturalBox carton, made with 100% post-consumer recycled-materials.

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Title Annotation:Trade News
Comment:Sara Lee debuts Good Origin in U.S.(Trade News)
Publication:Tea & Coffee Trade Journal
Date:Jun 1, 2008
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