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Sapporo unveils two-liter mini-keg.

Sapporo U.S.A. announced the introduction of all-aluminum two-liter mini-keg packaging for Sapporo Draft beer. The mini-keg has a longer shelf life and keeps beer cold even if removed from refrigeration, the company claimed.

"The two-liter mini-keg fills a unique niche in our U.S. product line," said Yoshi Mochida, Sapporo U.S.A. president. "We anticipate the combination of the unusual packaging and clean, crisp taste of our cold-filtered product will attract a new wave of Sapporo Draft consumers and further increase Sapporo's share of the imported beer market in the U. S." estic and imported brewers market four- or five-liter kegs, Mochida pointed out, but very few products fill the "mini-keg need." With that in mind, Sapporo spent nearly a year on redesigning its plastic mini-kegs to produce an all-aluminum package that is 100-percent recyclable. "Sapporo is demonstrating its concern for the environment without sacrificing the great taste of Sapporo," Mochida continued.

The new package will be available in grocery stores nationwide, according to Mochida, and will be priced at the same retail price as a Sapporo Draft six-pack.
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Title Annotation:Sapporo U.S.A. Inc.
Publication:Modern Brewery Age
Date:Jun 15, 1992
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