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Sangalang dons PHL colors in North Pole Marathon.

INSURANCE provider FWD Life Philippines launched the 'Blaze a Trail in the Arctic' campaign on Tuesday and will sponsor 10 runners from six countries across Asia who will vie in the grueling North Pole Marathon in April.

'As a brand that continues to change the way people feel about insurance, FWD saw the North Pole Marathon as a unique platform to empower people to overcome extreme challenges,' FWD Life Philippines President and CEO Peter Grimes said.

'With Blaze a Trail in the Arctic as our Philippine campaign promoting the marathon, we aim to encourage Filipinos to live life to the fullest,' he added.

FWD Philippines will be represented by multisports athlete and cancer survivor Louie Sangalang. He will be joined by endurance marathoners from Hong Kong, Indonesia, Singapore, Vietnam and Japan.

FWD will help Sangalang with his mental, physical and emotional preparations. His training team includes triathlon expert Ani de Leon-Brown, coach Ige Lopez, mountain climber Romi Garduce, Maricel Laxa-Pangilinan and son Benjamin, and Sam YG.

Tagged as the coolest marathon, the FWD North Pole Marathon is a 42-kilometer run in extreme subzero temperature.

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Publication:Business Mirror (Makati City, Philippines)
Geographic Code:9PHIL
Date:Feb 20, 2018
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