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Sandy Steele Unlimited, Inc., Announces Relationship with Los Angeles Based Beauty College.

Business Editors

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--March 19, 2004

Sandy Steele Unlimited, Inc., (OTC PINK SHEETS:SSTU), an emerging direct marketer of anti-aging health and beauty products, announced today that the Culver City Beauty College, the premier cosmetology college in the Los Angeles area, has incorporated the Sandy Steele Skin Care line into their curriculum. Students must complete 600 hours of textbook and practical application hours in order to earn a license to practice cosmetology in the State of California. After scrutiny and personal use by the director of the aesthetician division of the college, Culver City Beauty College embraced the philosophy and quality behind Sandy Steele Skin Care products and introduced them to the student body for training of all future classes. The college has been educating cosmetologists for over 30 years and produces a graduating class four times a year. Realizing that, in a salon business, aestheticians are bombarded with new beauty products, Ms. Steele decided to indoctrinate aestheticians into her unique, all natural skin care line while they were open minded and in the learning phase of their career. "When an aesthetician graduates from a beauty college, she is ready to work and begin making money; once she is settled into a salon, she is not so eager to learn the basics of yet another new skin care line. Whatever products she was trained on in college, she will remain loyal to throughout her career and use, wherever she works," Ms. Steele said.

The company believes this is the first of numerous relationships with beauty colleges throughout California to be consummated over the next 12 months. Nearly 25 years ago, Apple and Microsoft developed prototype business models of closely working with various schools and universities thereby establishing long term relationships with their future customers (students). Sandy Steele Unlimited is employing this successful formula for developing a broad base of lifetime customers and advocates for its products.

Formulated from the richest French creams, Sandy Steele products are manufactured to be five times more potent than other well known products. Most importantly, they are enhanced with a patented delivery system which intensifies the absorption of high concentrations of collagen, spirulina, and royal jelly. They are also the only beauty products on the market which contain healing and protective herbs used for centuries by Native Americans.

With the exception of historical information contained in this press release, this press release includes forward-looking statements made under the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to the following: product development difficulties; market demand and acceptance of its products; ability to obtain additional financing; the impact of changing economic conditions; business conditions in the Internet and direct marketing industries; reliance on third parties, including potential suppliers; the impact of competitors and their products; risks concerning future technology; and other factors detailed in this press release. The company currently does not report its quarterly financials to the Securities and Exchange Commission.
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Publication:Business Wire
Date:Mar 19, 2004
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