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SanDisk Includes High-Capacity, NAND Flash Memory Chips In Its Product Line.

SanDisk Corp significantly broadened its product line by introducing high capacity flash memory chips targeted at cell phones, Internet music players, handheld computers, and other fast-growing consumer electronics products. The 256Mbit and 512Mbit NAND devices are the first NAND flash memory products introduced by SanDisk. They will be manufactured for SanDisk through its FlashVision Joint Venture with Toshiba Corp.

NAND is a widely used type of flash memory for high capacity data storage applications. NAND flash was invented by Toshiba Corp. and became available to SanDisk through a strategic corporate agreement signed this year. NAND flash memory has lower power dissipation, lower cost per bit, and higher capacity than the standard NOR flash commonly used for code store application. NAND flash has gained wide acceptance in embedded storage consumer electronics applications. For example, numerous MP3 music players come with a 256 or 5l2Mbit NAND chip embedded on the motherboard. In the future this type of flash storage is expected to penetrate major new applications for embedded storage, such as future generation cell phones, Internet appliances, and set-top boxes. It is expected that all of these represent major new market opportunities for SanDisk in the coming years. The chips will be sold as TSOP (thin small outline package) devices. TSOPs are widely used for packaging embedded flash memory in popular consumer elec tronics products.

Ed Cuellar, SanDisk marketing director, said, "These NAND flash chips represent the most advanced and cost-effective flash component on the market today. The NAND devices have been widely adopted by systems designers. The combination of SanDisk's flash cards and these new embedded flash components gives our customers a strong competitive advantage.

SanDisk will start production this month. Pricing, in 1000 unit quantities, is expected to be: 256Mbit, $58, and 5l2Mbit, $108. The 256Mbit chip translates into 32MB while the 512Mbit chip is equal to 64MB.

Nick Schultz
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Title Annotation:Company Business and Marketing
Publication:Computer Technology Review
Date:Jan 1, 2001
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