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San Miguel, Barton debuts poster offer.

Barton Beers Ltd. and its San Miguel beer have introduced a free poster offer as part of the Philippine-brewed beer's new campaign promotion.

The off-premise "San Miguel Beer...From The Shores of Paradise" poster offer will be available to consumers from point-of-sale easels, a Barton spokesperson explained. The poster can also be ordered by mail from information printed directly on the easel.

"This poster offer is part of the 'San Miguel Beer...From the Shores of Paradise' program, featuring beautiful San Miguel models in tropical settings with San Miguel beer," reported Barb Starr, product manager for Barton Beers' subsidiary Monarch Import Co. "Alicia (the poster model) and several other models will be featured in newspaper ads, on point-of-sale materials and at special events at both on- and off-premise accounts.

"We are extremely excited about this program for San Miguel," Starr continued. "This year's poster program and the entire promotional campaign convey to the consumer the tropical island mystique and quality of San Miguel beer."
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Title Annotation:San Miguel Brewery Ltd.; Barton Beers Ltd.
Publication:Modern Brewery Age
Date:Mar 1, 1993
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