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San Francisco Chronicle Brings Back the Pink Section.

SAN FRANCISCO, Nov. 14 /PRNewswire/ -- The San Francisco Chronicle announced today that the Pink section will return in living color on Sunday, November 16. For more than 40 years, Sunday Datebook, the Bay Area's best arts and entertainment guide, has been affectionately referred to by readers as "the Sunday Pink," "the Pink Pages," and even, "Pinkie." Now, after an 18-month hiatus during which the section was printed on white newsprint, Sunday Datebook returns -- in the pink.

"The fact that the Pink section is pink again is not the only thing to celebrate," said Joe Brown, Sunday Datebook Editor. "We've also given the section a fresh redesign and added some fun new features, including 'Opus,' the new full tabloid-page color comic by Berkeley Breathed, who created 'Bloom County.'" ("Opus" begins Sunday, November 23.)

Other new Pink section features include DVD reviews, the "Fresh" page, which highlights a week's worth of new plays, movies, concerts, CDs and DVDs, fine arts and kids' events. A new dining feature called "Cook's Night Out" is paired with capsule restaurant reviews from The Chronicle's award-winning Food section. Starting on November 23, the Pink section will introduce "Chronicle Classic," a page featuring a classic column from such Chronicle greats as Herb Caen, Art Hoppe, Stanton Delaplane and Count Marco.

Readers will also recognize familiar features such as the "Pop Quiz," an irreverent Q&A with today's pop stars, redesigned puzzle pages, and an expanded listings section.

"The goal is to restore the affection and respect long accorded the arts and entertainment section by Chronicle readers," Brown says of the Chronicle's Pink reincarnation. "We intend to make Datebook the cornerstone of the Sunday paper, the essential seven-day what-to-do guide for the Bay Area."

The San Francisco Chronicle, Northern California's largest circulation newspaper (512,640 daily; 561,118 Sunday) was founded in 1865 and acquired by The Hearst Corporation in 2000.

CONTACT: Patricia Hoyt, 415-777-6174, or

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Date:Nov 14, 2003
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