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Samsung Appoints Tim Baxter as Executive Vice President of Sales and Marketing for the Consumer Electronics Division.

Baxter Joins Samsung to Lead the Sales and Marketing Team of the Award-Winning, Multi-Billion Dollar Consumer Electronics Division

RIDGEFIELD PARK, N.J. -- Samsung Electronics America, an established leader and innovator in consumer electronics, proudly announces the appointment of Tim Baxter as Executive Vice President of Sales and Marketing, Consumer Electronics Division (CED). Baxter will take the helm of Samsung's CE Division consisting of the award-winning Visual Display (LCD, plasma, CRT and microdisplay), and Digital A/V (Blu-ray, DVD recorders/players, home and portable audio, and camcorders). Tim will report to Mr. JS Park, President of the Consumer Electronics Division.

Baxter comes to Samsung from Sony Corporation of America, where throughout his ten years he rose to become SVP of Strategic Marketing. In particular, he led their Blu-ray efforts including Hollywood studio support negotiations and its horizontal launch strategy, advertising, promotions and PR activities. At different points in his tenure, he had P&L and marketing responsibilities for their TV, home audio, home video and telecom businesses. Tim also spent thirteen years at AT&T consumer products handling marketing, product management and sales for various categories in their residential phone business.

"As a technology leader in all four HDTV divisions and after pioneering the Blu-ray category with the industry's first Blu-ray player it is essential for Samsung to have a seasoned veteran heading our multi-billion

dollar consumer electronics division," stated JS Park, President, Consumer Electronics Division, Samsung Electronics America, Inc. "We are thrilled to welcome Tim Baxter to the Samsung family. His exemplary experience and multi-disciplinary expertise will be an invaluable asset across the entire range of our consumer electronics products as Samsung prepares to unveil further groundbreaking technological advancements in 2007."

"I am excited to be part of the Samsung family and have the opportunity to run such an integral piece of the Samsung U.S. business," added Baxter. "I look forward to continuing to build upon Samsung's strong market presence which the company created with its innovative products, solid trade partnerships and talented people."

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit
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Publication:Business Wire
Date:Dec 26, 2006
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