Salon takes to the streets with advice.
Professional stylists were on hand in Captain Cook Square between 10am and 2pm to give one-to-one style and hair consultations to young and old.
And the latest autumn and winter catwalk styles were exhibited by local volunteer models.
Stylist Alan Simpson, 38, of Guisborough - co-owner of Contemporary - said the public were asked to choose a favourite style from three local models who had never had a makeover before, as part of the fun event.
He said: "We've done this before all over the UK and the public love it.
"They think it's exciting and when they see the difference after they have had their hair done, they are quite stunned.
"Each makeover takes about 20 minutes - from teenagers to pensioners, male and female."
Local model volunteers were Michaela Caveney, 20, of Middlesbrough; Katie Martin, 17, of Fishburn and Claire Thornburn, 26, of Middlesbrough.
Claire said: "None of us have done modelling before.
"Before, our styles were good, but not special. Now they're great!"
Brave Kelly Wilson, 22, of Acklam was the first volunteer from the public to be styled on the day.
Stylist Stephen Moore gave her blonde hair a much smoother look.
Kelly said afterwards: "It looks really good."
Fiancee Steve Garner, 26, of Middlesbrough, said: "She's just got carried away! But it looks nice."
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SUPER MODELS: From left, Claire Thornburn, 26, Katie Martin, 17, and Michaela Caveney, 20, model new hair and clothing in Captain Cook's Square; CUTTING IT: Kelly Wilson with Stephen Moore Pictures by ANDREW GRAY