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Sales zoom; Irish Daily Mirror: is Ireland's fastest growing newspaper.

YOUR Irish Daily Mirror is officially Ireland's fastest growing paper. We have wiped the floor with our competitors and recorded the highest growth in readership of ALL newspapers.

In the last year our readership increased by a massive nine per cent to 218,000.

And more than 18,000 new readers are now choosing the Irish Daily Mirror every day.

Our unbeatable mix of the best local, national and international news, showbiz gossip, celebrity secrets and unmatched sports coverage make the Irish Mirror the best buy every day.

And the results of the 2003 Joint National Readership Survey prove that. Only 2,000 new readers are picking up the Star with its "world exclusives" and 4,000 fewer people are turning to the Irish Examiner for their daily news.

Even the most popular Sunday titles are losing readers and in the last year 20,000 less people have chosen to read the Sunday World.

We now have 4,000 new readers in Dublin, 6,000 in the rest of Leinster, 6,000 in Munster and 2,000 in Connaught/Ulster.

And it's not just the boys who pick up the Irish Mirror every morning - more than 11,000 of our new readers are women.

The Irish Mirror is committed to its female audience and with in-depth coverage of health issues, fashion, TV and news, it's the choice for any modern woman.

And our new 3am mag, which comes FREE with the paper every Wednesday, means no other title can offer the same celebrity gossip.

Young people nationwide also love the Irish Mirror with more than 11,000 new under-35s making it their favourite daily.

The Irish Mirror now sells more than 80,000 copies EVERY DAY, that's an increase of 1,300 copies over the same period in 2002.


FAN: Myleene Klass
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Publication:The Mirror (London, England)
Date:Mar 10, 2004
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