Sales in Taiwan's projector market to surge 19% in 2009.
Affected by the sagging economy, sales of projectors in Taiwan's retail market declined 10-20% annually to only around 30,000 units in the first half of this year.
Therefore, IDC (International Data Corp.) once estimated a 7-8% drop in Taiwan's projector market scale for entire the year.
However, Epson noted, building digital classroom environments, one of Taiwan's government's policies to stimulate domestic market demand, is very likely to fuel schools' demand for projectors, thus to contributing considerably to sales growths in the market in the second half. The brand indicated that the education segment will absorb 65% of projectors, consumer segment 20% and corporate sector 10%. So far, Epson, Optoma, Benq and Viewsonic have all actively moved to explore the segment.
According to Epson, senior high and vocational schools will demand 7,200 projectors, based on the number of closed tenders, with Japan-made models to account for 70%. In terms of specification, XGA models with 3000-3500 lm brightness and a unit price of between NT$25,000 and NT$45,000 command 60% of the total.
Meanwhile, junior high and elementary schools are scheduled to complete their tendering processes in July and August, and are expected to procure a total of around 8,000 projectors, with XGA, 2500-3500 lm models to occupy a majority. Installation will be completed in November and December.
Market Share of Projector Brands in Taiwan in Q1, 2009 Brand Market Share Epson 30% Optoma 21% Panasonic 9% Viewsonic 6% Benq 4% Others 30% Source: IDC
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|Publication:||The Taiwan Economic News|
|Article Type:||Brief article|
|Date:||Jul 21, 2009|
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