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Sales boost for luxury brand.

Rolls-Royce Motor Cars has seen sales in the Middle East increase by 98 per cent in comparison to the same period last year. This achievement marks record sales for the manufacturer of luxury cars in the region.

The importance of the Middle East is underpinned by the fact that four out of the top ten selling dealerships are located in the region.

"This is a clear sign of the unparalleled appeal of Rolls-Royce, in particular following the challenging economic environment last year," said James Crichton, who was recently appointed regional director for the Middle East.

"Both sales growth and Bespoke results underpin our business expansion and individual customer experiences go hand in hand at Rolls-Royce.

"Bespoke is Rolls-RoyceA1/2s offer for a further individualisation of the motor car beyond the option list," he concluded.

Zayed Al Zayani, managing director of Euro Motors, the sole Rolls-Royce dealer in Bahrain, said, "We are very pleased to see that the Rolls-Royce portfolio has taken us from strength to strength. We expect further growth with the ultimate expression of the brand, Phantom, and the more informal aura of Ghost.

"The recent opening of our new state-of-the-art showroom proves that we are well prepared for business expansion while we maintain our outstanding level of service in the kingdom"

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Publication:Gulf Weekly
Date:Jul 28, 2010
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